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Puppy-Injected Selfies

This Dallas Pets Alive! Campaign Has Dogs Interrupt Selfies on Instagram

— February 14, 2014 — Lifestyle
Animal rescue and advocacy group Dallas Pets Alive! created a hilarious way to match people with the perfect pet for them.

Dallas Pets Alive! worked with the Dieste agency to create the "muttbombing" campaign, which adds a dog to a selfie picture, with additional info on how to adopt foster dogs in Dallas.

The "muttbombs" are super funny and spot on, since the dogs chosen to for each selfie seems to perfectly match the personality and the filters of the original uploaders. One of the most hilarious ones is of a guy lifting his shirt to take an ab pic in the mirror and the "muttbombed" version features a dog that's equally as interested in checking himself out in the mirror. Even more of these hilarious muttbombs can be seen at muttbombing.com.
Trend Themes
1. Muttbombing Campaign - The muttbombing campaign by Dallas Pets Alive! and Dieste agency demonstrates the disruptive innovation opportunity of using humor and personalized content to promote pet adoption on social media.
2. Personality-matching Pets - The personality-matching pets trend highlighted by Dallas Pets Alive's muttbombing campaign presents an opportunity for the pet adoption industry to leverage data and algorithms to find the perfect pet matches for potential adopters.
3. Humorous Content on Social Media - The use of humorous content, as exemplified by Dallas Pets Alive's muttbombing campaign, presents a disruptive innovation opportunity for businesses to engage with audiences and promote their products or services.
Industry Implications
1. Animal Rescue - The animal rescue industry can seize the disruptive innovation opportunity presented by Dallas Pets Alive's muttbombing campaign to find new and creative ways to promote pet adoption and raise awareness about animal welfare.
2. Advertising and Marketing - The advertising and marketing industry can explore the disruptive innovation potential of personalized and humorous campaigns, inspired by Dallas Pets Alive's muttbombing, to capture audience attention and drive brand awareness.
3. Social Media - Social media platforms have a disruptive innovation opportunity to incorporate augmented reality and customized elements, inspired by Dallas Pets Alive's muttbombing campaign, to enhance user engagement and create personalized experiences for users.
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