The American Kennel Club recently launched its first-ever national digital campaign, titled 'If its Barks, It's AKC.' The campaign will focus on ending stereotypes associated with many believing the organization is only for show dogs. Instead, The American Kennel Club will focus on how it is an organization that provides resources for all dogs.
The campaign will consist of a number of humorous videos that could connect with consumers through the mutual love of animals.
Additionally, the ad campaign has a digital slant that will help to capture the attention of younger people and cast a wider net. The camping will also inform many dog owners about the best practices for raising and training their pet.
Image Credit: AKC