Trying to take a photo with a pet can be a challenge but online retailer Zulily is helping to simplify the process of taking pet selfies with its Sniff & Snap phone accessory. This tool for pet parents is launching ahead of National Dog Day this year, offering an easy-to-use accessory that can snap onto the back of any smartphone. The dishwasher-safe device is capable of holding a pet's favorite treat, so that pets will be attracted to the scent and their attention can be held long enough to create what Zulily calls the perfect "Insta-worthy pet portrait."
According to Zulily, the Sniff & Snap for pet lovers is not just suited for dogs but also cats, rather and other creatures.
Why This Trend Is Growing
- Pet Selfie Accessories
- Disruptive innovation opportunity: Develop smartphone accessories specifically designed for taking pet selfies, with features such as treat-holding capabilities.
- Simplifying Pet Photography
- Disruptive innovation opportunity: Create user-friendly tools or apps that simplify the process of taking high-quality pet portraits, appealing to pet owners who want to capture Insta-worthy moments.
- Diversifying Pet Accessories
- Disruptive innovation opportunity: Expand the range of pet accessories to include unique and interactive products that enhance pet-owner bonding experiences, like the Sniff & Snap.
Industries Being Reshaped
- Smartphone Accessories
- Disruptive innovation opportunity: Develop innovative smartphone accessories with unique features that cater to specific niche markets, such as pet owners.
- Pet Photography
- Disruptive innovation opportunity: Create disruptive technologies or services that simplify pet photography, enabling pet owners to capture memorable moments effortlessly.
- Pet Accessories
- Disruptive innovation opportunity: Innovate within the pet accessories industry by introducing new, interactive products that enhance pet-owner interactions and provide unique experiences.
