Divine Drawer-Like Cartons

Taj Mahal Tea Packaging Invites Access in a Sophisticated Way

The design of Taj Mahal Tea packaging is quite different than you're probably used to. It isn't a box with a flap that presents a finicky access point for infusions in sachets; instead, Gargee Thakkur of India seems to have modeled the boxes on cabinet drawers. This concept begins to separate itself from the usual throw-away carton and strives to become a piece of furniture in your kitchen.

Each example of Taj Mahal Tea packaging includes a set of three compartments that are filled with different flavors in paper pouchs. Little semicircular holes have been made into the tops of the folded card pockets, indicating that a simple pull with your finger will open up the elegantly and exotically illustrated boxes.

Drawer-like Packaging
The innovative design of Taj Mahal Tea packaging, inspired by cabinet drawers, offers a unique and sophisticated way to access tea sachets.
Functional Packaging
The use of compartments and easy access points in Taj Mahal Tea packaging showcases the trend towards packaging that serves multiple purposes.
Sustainable Packaging
Taj Mahal Tea packaging's durable design and potential for reuse demonstrates a growing demand for eco-friendly packaging solutions.

Where This Applies

Food and Beverage
The food and beverage industry can explore drawer-like packaging concepts to enhance product presentation and convenience for consumers.
Home Decor
Home decor industry can incorporate the concept of drawer-like packaging to create functional and visually appealing storage solutions for kitchen and pantry items.
Packaging and Printing
The packaging and printing industry can explore innovative designs like drawer-like cartons to provide unique and customized packaging solutions for various products.
SCORE
5.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 71%
Freshness 8%