'Hello Beautiful,' is a photo series that's part of The six week Beauty Project that was launched by Selfridges at the start of May. With videos, workshops and interactive experiences, Selfridges is aiming to look at how beauty is defined and regarded today. This broad topic is being broken down into much more manageable sections, including beauty with regards to men, age, adornment, androgyny, natural beauty and global beauty.
To sum up each of these topics, a diverse range of real people were chosen as the faces for this campaign. Images of these real-life models were captured by Norbert Shoerner, a German photographer and filmmaker, and these images will be used as part of promotions for The Beauty Project campaign, which will run until June 12th.
Selfridges' Hello Beautiful Imagery Celebrates All Kinds of Beauty
Laura McQuarrie — May 10, 2014 — Marketing
References: selfridges & manchestereveningnews