Beauty retail experiences are evolving with the rest of the retail space, with highlights including robotic shopping assistants and in-store spa treatments to test out products.
One highlight is the Beauty Library by Japanese designer Neno in Tokyo, which is essentially a perfectly organized library of cosmetics that would be a dream for any beauty lover to browse. The emphasis on an expertly curated product selection extends itself to the overall shopper experience and provides added value.
Additionally, new players in the brick-and-mortar retail space include beauty subscription service BirchBox, who has opened several stores where members can visit to try out new products and customize their subscription.
This progression toward immersive beauty retail experiences speaks to the consumer interest in engaging in-store concepts that go above and beyond being a point-of-purchase or means to an end.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
