'Ricky's NYC' recently opened a concept cosmetics store that carries the most popular make-up on the Internet. Social media has become a valuable tool for cosmetics companies to advertise new and innovative products. Now customers have a place to purchase the cosmetics they see online.
The concept store is called '#' and it sells 20 exclusive beauty brands that have been made famous by social media. Unlike traditional cosmetics stores, # only sells brands that are popular on Instagram. Some of these beauty brands include Cocoa Brown, Sugar Pill and LA Splash. The idea behind the store is to give customers a single retail outlet where they can find and purchase their favorite social media-famous brands.
For die hard beauty fans, # provides an easy way to track down the most famous make-up on the Internet.