These Internet culture fashion innovations range from viral video accessories to social media boutiques that offer products usually exclusive to online shops. Internet culture is not only changing the way today's generation communicates but is also influencing both affordable and high-end fashion offerings.
Cyberculture and its many facets have inspired casual clothing like INU INU's retro web t-shirt -- a top that is accented with nostalgic computer windows and cat memes -- along with DaPinkRubbish's 'I only exist on the internet' tee that pokes fun at the social media obsession of today's youth. Furthermore, examples like Tumblr's New York Fashion Week pop-up made the work of independent artists and designers available to the masses while the Ricky's NYC concept store allowed visitors to sample makeup products exclusive to Instagram vendors.
Referencing internet culture on a more conceptual level is menswear label Lafaille. The brand's recent collections have drawn inspiration from web privacy, internet stalkers and even the Deep Web. These contemporary fashion innovations appeal to tech-savvy consumers while referencing the way that the Internet is changing the way we communicate, think and feel.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
