This Sugarpills Sweater Hopes for the Death of an Old Friend
Vasiliki Marapas — October 30, 2014 — Fashion
References: sugarpillsclth & shop.nylon
This floral sweater by Sugarpills Clothing reads, "I Hope Your WiFi Dies."
Wishing for a WiFi death is something you reserve for your worst enemies. You really have to hate this person -- I'm talking spit-on-their-grave kind of hate -- to go through with such a callous, vindictive wish. After all, what's worse that being denied access to your favorite social media? I know a few people who will practically start hyperventilating if they don't check Instagram every few minutes.
If you're feeling a little bit evil, then you can don this sweater with a specific person in mind. You'll know if your devious plan worked if they're wearing all black the next time you see them -- clearly mourning for their WiFi.
Wishing for a WiFi death is something you reserve for your worst enemies. You really have to hate this person -- I'm talking spit-on-their-grave kind of hate -- to go through with such a callous, vindictive wish. After all, what's worse that being denied access to your favorite social media? I know a few people who will practically start hyperventilating if they don't check Instagram every few minutes.
If you're feeling a little bit evil, then you can don this sweater with a specific person in mind. You'll know if your devious plan worked if they're wearing all black the next time you see them -- clearly mourning for their WiFi.
Trend Themes
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Anti-tech Fashion — There is an opportunity for fashion brands to cater to anti-tech sentiments through designs like Sugarpills Clothing's 'I Hope Your WiFi Dies' sweater.
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Digital Detox Apparel — Brands can create clothing with messaging that encourages disconnecting and taking breaks from technology.
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Humorous Fashion Statements — Designers can capitalize on the trend of humorous and sarcastic statements on clothing items, such as Sugarpills Clothing's WiFi-themed sweater.
Industry Implications
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Fashion — Fashion brands can tap into the anti-tech sentiment with apparel that reflects a desire to disconnect from technology.
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Technology — Innovative companies working in the technology industry can develop products and services that address concerns around overreliance on technology.
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Social Media — Platforms like Instagram can use this trend as an opportunity to promote digital well-being features and tools that help users take breaks and disconnect from the app.
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