After its disturbing runway show earlier this year, Lafaille presents their Fall/Winter 2014 campaign that is inspired by the deep web, a little known phenomenon of the internet world.
Models Dominic, Emilie and François star in this conceptual campaign that is captured by Spencer Edwards and styled by Catherine Simard. The models don Lafaille's sporty and punk-themed pieces that feature logos like 'stalker' and 'connection lost'.
In addition to its dark web inspiration, this collection examines the idea of internet stalkers and anonymous forum members who we come across every day without knowing it. These individuals are left faceless and nameless and hide behind the shield of a screen. They are depicted as ghost-like entities in the campaign and are seen wearing all-white ensembles and face-concealing masks.