It's one thing to have an imaginative ad -- that shows off the creativity of the advertisers who came up with it -- but it's quite another thing to have an ad that encourages imagination.
Toyota, for example, had the brilliant idea of turning to children for its latest campaign. The 'Dream Car of the Day' campaign had over 600,000 children in 75 countries submit drawings of their dream car. Each one was brought to life using a variety of different methods, including CGI, 3D-printing and stop-motion animation.
Books, like children, are another excellent source to tap for imagination. The Book Culture advertisements feature the tagline "imagination got there first," suggesting that all of our biggest achievements were previously imagined within literature.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
