Most people take their vision for granted, but these Comeco de Vida print ads reveal how some need a helping hand with everyday tasks like reading.
Created by Z+ Comunicação in Brazil, the campaign features classic literary characters like Robin Hood, Dracula and Paul Bunyan while a hand reaches out to touch their faces; showing how braille has the power to bring books to life. The ads are paired with the copy “They can read, they can imagine. Help us grow our braille library. Donate.” These ads work brilliantly because they allow audiences to adopt the perspective of the blind.
Even if you can read perfectly fine on your own, these Comeco de Vida ads will stop and make you think about the importance of donating to institutions like these.