Perfume as the world knows it has taken an unexpected turn thanks to the design of the Moschino Toy fragrance. In place of the typical stylish bottles that are usually as coveted as the scent it carries, the Moschino Toy takes the form of a teddy bear. This unconventional packaging comes as no surprise as soon as people realize the mastermind behind the design. The one and only Jeremy Scott.
Known for his creativity and imagination when it comes to fashion, his first foray into the fragrance industry is as out-of-the-box as people could have expected. The Moschino Toy campaign is just as interesting. Starring Brazilian model Isabeli Fontana, the Moschino Toy bottles form a shawl around her. She was shot by photographer Steven Meisel and shows how the head comes off to reveal the spray.