This Kleenex commercial demonstrates how beautifully the popular tissue brand can clean a dusty window. Conceived and created by advertising agency JWT London, the ad shows an artistically inclined camper creating a stunning scene using a carefully crafted Kleenex to wipe away bits of dirt off a van's rear window.
The dirty van turns into a whimsical piece of art thanks to the tissue-wiping skills of illustrator Rob Hunter and artist and director Kyle Bean from BlinkInk. In addition to advertising the tissue brand, the Kleenex commercial also serves to announce a promotion where customers purchasing a box of Kleenex before September 30th, 2014 could win a camper van for a week or for keeps.
Why This Trend Is Growing
- Artistic Advertising
- This trend showcases how brands are using artistic techniques in their advertising campaigns to engage and captivate their audience.
- Branded Promotions
- This trend highlights the use of promotions and giveaways as a marketing strategy to attract customers and increase brand loyalty.
- Creative Partnerships
- This trend demonstrates the collaboration between artists, illustrators, and creative professionals to create unique and visually captivating advertisements.
Industries Being Reshaped
- Advertising
- The advertising industry can leverage artistic techniques to create visually stunning and memorable campaigns that resonate with consumers.
- Consumer Goods
- Consumer goods brands can utilize promotions and giveaways to incentivize customers and generate brand awareness and loyalty.
- Creative Services
- The creative services industry can explore collaborations with brands to develop innovative and visually appealing advertising campaigns.
