Anti-abuse public service announcements and sentimental school ads round up these 2014 commercial trends. While emotional PSAs are exploring powerful topics like child abuse, gender inequality and racism, product advertisements are also appealing to the emotions.
Whether examining the sentimental relationship between a father and his daughter or illustrating how guide dogs help those who have undergone trauma, these 2014 commercial trends are emotive and thought-provoking.
On a lighter note, humorous advertisements are also taking a more intelligent approach and are focusing on sarcastic dialogue or meta-marketing that appeals to the millennial market. Standouts include mammalian beard ads and gum commercials in which characters "break up with their coffee breath."
For a look at the what's next in the commercial realm for 2015, take a look at Trend Hunter's Top 20 Trends in 2015 video.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
