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Top 100 Commercial Trends of 2014

From Poignant Anti-Abuse PSAs to Sentimental School Ads

— January 1, 2015 — Marketing
Anti-abuse public service announcements and sentimental school ads round up these 2014 commercial trends. While emotional PSAs are exploring powerful topics like child abuse, gender inequality and racism, product advertisements are also appealing to the emotions.

Whether examining the sentimental relationship between a father and his daughter or illustrating how guide dogs help those who have undergone trauma, these 2014 commercial trends are emotive and thought-provoking.

On a lighter note, humorous advertisements are also taking a more intelligent approach and are focusing on sarcastic dialogue or meta-marketing that appeals to the millennial market. Standouts include mammalian beard ads and gum commercials in which characters "break up with their coffee breath."

For a look at the what's next in the commercial realm for 2015, take a look at Trend Hunter's Top 20 Trends in 2015 video.
5
Score
Popularity
Activity
Freshness
95
Niche Gathering Videos
Niche Gathering Videos
'We Are Not Alone' by Facebook Celebrates Finding Friends
<
94
All-Encompassing BBQ Books
All-Encompassing BBQ Books
This Brazilian Barbecue Bible Would Come in Handy for Upcoming Holidays
<
93
Sports Importance Commercials
Sports Importance Commercials
Dick’s Sporting Goods Promotes that Sports Matter to Students
<
92
Heartwarming World Cup Ads
Heartwarming World Cup Ads
This Spanish World Cup Ad Brings Star Players Closer to the Public
<
91
Brutal Distracted Driving Ads
Brutal Distracted Driving Ads
This Ad Aims to Discourage Text Messaging While Driving
<
90
Purposefully Absurd Commercials
Purposefully Absurd Commercials
Equal Pay Day Sheds Light on How Women are Paid 21% Less
<
89
Disunited Body Spray Ads
Disunited Body Spray Ads
This Axe Body Spray Ad Shows How Easy It is to Get Your Dream Girl
<
88
Happiness Sharing Pop Ads
Happiness Sharing Pop Ads
The Coke Happiness Machine Ad is Warm and Uplifting
<
87
Cinema-Style Smartphone Ads
Cinema-Style Smartphone Ads
Apple Introduces the Incredibly Eye-Popping iPhone 6 Cinema Ad
<
86
Garbage Truck Makeovers
Garbage Truck Makeovers
The Saatchi & Saatchi Garbage Ice Cream Truck Marketing Campaign is Sweet
<
85
Comedic Basketball Campaigns
Comedic Basketball Campaigns
Chris Paul & Blake Griffin Star In the Jordan Brand Comedy Sketches
<
84
Shocking Live Birth Adverts
Shocking Live Birth Adverts
Save The Children's Woman Giving Birth Video Delivers a Harsh Message
<
83
Awkward Android Ads
Awkward Android Ads
This Old Spice Ad Features a 'Mandroid' Trying His Best to be a Man
<
82
Preventative Prescription PSAs
Preventative Prescription PSAs
This Commercial Raises Awareness About Violence Against Children
<
81
Courageous Cancer Campaigns
Courageous Cancer Campaigns
The Fearless Challenge Cancer Campaign is for Taking on Worst Fears
<
80
Video View Donation Campaigns
Video View Donation Campaigns
This Donation-Raising Video Aims to Help 32 Kids in Need
<
79
Un-Christmas Commercials
Un-Christmas Commercials
Kmart's 'Not a Christmas Commercial' Celebrates a Merry Birthday Instead
<
78
Trauma Guide Dog Commercials
Trauma Guide Dog Commercials
This Guide Dog Commercial Shows How Dogs Help with PTSD
<
77
Enchanting Eco Lighting Ads
Enchanting Eco Lighting Ads
IKEA Promotes the Natural Beauty of Energy Efficient LED Lightbulbs
<
76
Boundary-Pushing Sports Ads
Boundary-Pushing Sports Ads
Nike’s Winter Wonderland Boosts Perseverance & Self-Improvement
<
75
Shark Attack Drink Ads
Shark Attack Drink Ads
Southern Comfort's Alcoholic Drink Ad Features a Scary Shark Manicure
<
74
Villainous Auto Ads (UPDATE)
Villainous Auto Ads (UPDATE)
The Jaguar 2014 Big Game Commercial Stars a Cast of Evil-Doers
<
73
Rube Goldberg Machines
Rube Goldberg Machines
Au Hikari's Power of Optics Campaign Revolves Around a Single Beam of Light
<
72
Social Media Kingdom Spoofs
Social Media Kingdom Spoofs
Hootsuite's Game of Social Thrones Advertises How to Rule Social Media
<
71
Football Ad-Previewing Channels
Football Ad-Previewing Channels
YouTube Ad Blitz Gives Super Bowl Ads Their Own Pre-Game Show
<
70
Young Love Truck Commercials
Young Love Truck Commercials
The Firestone: Pick Up Ad is Timeless and Endearing
<
69
Sentimental School Ads
Sentimental School Ads
Canadian Tire's Back-to-School Video Targets Emotional Parents
<
68
Sports Star Literacy Campaigns
Sports Star Literacy Campaigns
This Typeface Was Pounded by a Ukrainian Boxer for Awareness
<
67
Full-Screen Tablet Ads
Full-Screen Tablet Ads
Apple May Roll Out Full-Screen Ads in Apps for iPhones and iPads
<
66
Video Ad Training Programs
Video Ad Training Programs
YouTube's Brand Camp Helps Advertisers Market Better Online
<
65
Haunted Apartment Pranks
Haunted Apartment Pranks
Lejebolig's Haunted House Prank Reminds House Hunters to Beware
<
64
Elephant Tourism Spoofs
Elephant Tourism Spoofs
'Authentic Elephant Rides' Reveals the Truth Behind Elephant Rides
<
63
Dedicated Soccer Fan Ads
Dedicated Soccer Fan Ads
This ESPN 2014 World Cup Ad Celebrates Global Soccer Fans' Dedication
<
62
Turtle-Inspired Noodle Makeovers
Turtle-Inspired Noodle Makeovers
Teenage Mutant Ninja Turtles are Turned Into Kraft Dinner Noodles
<
61
Female-Empowering Ads
Female-Empowering Ads
The Verizon Inspire Her Mind Campaign Focuses on Intelligence Over Looks
<
60
Ingenious Distracted Driving PSAs
Ingenious Distracted Driving PSAs
This Brilliant Volkswagen PSA Aired in a Hong Kong Movie Theater
<
59
Designer-Produced Short Films
Designer-Produced Short Films
Louis Vuitton Presents Their Designer-Produced Short Film ‘Emprise’
<
58
Powerful Racism PSAs
Powerful Racism PSAs
The Invisible Discriminator Illuminates Latent Racism
<
57
Romantic Underwater Commercials
Romantic Underwater Commercials
The Kusmai Tea 'La Beaute Des Melanges' Campaign is Fanciful
<
56
Unwanted Male Attention Spoofs
Unwanted Male Attention Spoofs
The CockBlok Cream for Women is Laced with Phermones to Repel Men
<
55
Heartfelt Father-Daughter Ads
Heartfelt Father-Daughter Ads
This Tosando Music Ad Tells a Moving Tale Between Dad and Daughter
<
54
Cute Puppy Video Campaigns
Cute Puppy Video Campaigns
The Pedigree Adoption Drive Video is Direct
<
53
Controversial Mattress Ads
Controversial Mattress Ads
This Ad for Kurl-On Mattresses Depicts Activist Malala Yousafzai
<
52
Celebrity Parody Beer Ads
Celebrity Parody Beer Ads
Anna Kendrick Lends a Helping Hand in This Newcastle Brown Ale Ad
<
51
All-Purpose Denim Campaigns
All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
<
50
Unskippable Safety Ads
Unskippable Safety Ads
Ford's Road Safety Ad on YouTube Shows That Buckling Up Takes Seconds
<
49
Puppet Social Media Trailers
Puppet Social Media Trailers
This Muppets Most Wanted Trailer Mocks Melodrama with Twitter
<
48
Magical 10-Second Ads
Magical 10-Second Ads
Wokker's Newest Food Campaign is a Series of Quick, Illusion-Filled Ads
<
47
Small Business-Supporting Ads
Small Business-Supporting Ads
The Intuit Super Bowl Contest Will Give Its Ad Spot Away
<
46
Augmented Reality Bus Ads
Augmented Reality Bus Ads
The Pepsi MAX Ad Creates Shocking Scenes for People Waiting for Buses
<
45
Branded Town Advertising
Branded Town Advertising
The Mysterious Bud Light Town Whatever, USA is For Adventurous People
<
44
Anime Banking Campaigns
Anime Banking Campaigns
Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters
<
43
Volcanic Floral Campaigns
Volcanic Floral Campaigns
The Sony 4K Ultra HD TV Ad Campaign Features a Floral Explosion
<
42
Recycling-Run Arcade Ads
Recycling-Run Arcade Ads
Coca-Cola's Eco-Friendly Happiness Arcade Game is Plastic Bottle-Powered
<
41
Inspirational Makeup-Removing Ads
Inspirational Makeup-Removing Ads
Dermablend's 'Camo Confession' Proves Beauty is on the Inside
<
40
Icon-Infused Vintage Ads
Icon-Infused Vintage Ads
French Artist David Redon Inserted Modern Musical Icons into Vintage Ads
<
39
Anime-Inspired Singer Ads
Anime-Inspired Singer Ads
The Korean Pop Group 'Sistar' Parodies Sailor Moon in This Commercial
<
38
Creative Water Conservation Ads
Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
<
37
Crude Gender Equality Ads
Crude Gender Equality Ads
Sarah Silverman Discusses the Wage Gap and the Equal Payback Project
<
36
Emotional First Flight Videos
Emotional First Flight Videos
'Vodafone Firsts' Helped Two Dutch Grandmas Fly for the First Time
<
35
Charitable Emoticon Campaigns
Charitable Emoticon Campaigns
This PETA Ad Uses Emoji Conversations to Get a Big Message Out Fast
<
34
Gangster Granny Ads
Gangster Granny Ads
Kmart's 'Pay in Store' Commercial Shows How to Shop Like a Boss
<
33
Enraged Snowmen Car Ads
Enraged Snowmen Car Ads
Nissan Takes On Zombie Snowmen in the New 2014 Nissan Rogue Ad
<
32
Empowering Shampoo Ads
Empowering Shampoo Ads
This Pantene Shampoo Commercial Reminds Women to be Needlessly Unapologetic
<
31
Belly Dancing Yogurt Commercials
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
<
30
Surreally Morphing Fashion Ads
Surreally Morphing Fashion Ads
Hermès' Metamorphosis Ad Quirkily Shows Off Its Products
<
29
Cleverly Evolving Tea Campaigns
Cleverly Evolving Tea Campaigns
Tetley Tea Makes Sure It Isn't Left Behind with Its Evolving Ads
<
28
Sensual Undressing Advertisements
Sensual Undressing Advertisements
The 'Undress Me' Video Has Strangers Disrobing Each Other
<
27
Impassioned Family Olympic Ads
Impassioned Family Olympic Ads
The Barnes Twins Appear in an Inspiring Olympic Guinness Ad
<
26
Interactive Donor Posters
Interactive Donor Posters
The Social Swipe Poster by Misereor Accepts Credit Card Donations
<
25
Singing Senior Ads
Singing Senior Ads
This Vodafone Red 4g Commercial Celebrates Discovering New Music at Any Age
<
24
Adventurous Beer Drinker Ads
Adventurous Beer Drinker Ads
The 2014 Bud Light Super Bowl Ad is Full of Celebs and Surprises
<
23
Cute Testicular Cancer Campaigns
Cute Testicular Cancer Campaigns
Furballs by DentsuBos Likens Guinea Pigs to Testes
<
22
Sterotype-Reversing Ads
Sterotype-Reversing Ads
This Women Empowering Ad Flips Stereotypes Upside Down
<
21
Break Up Gum Commercials
Break Up Gum Commercials
Sarah Silverman Breaks Up with her Coffee Breath in this Orbit Gum Ad
<
20
Grocery-Covered Cars
Grocery-Covered Cars
The Tesco Car is Lined with Groceries
<
19
Motivational World Cup Ads
Motivational World Cup Ads
Nike Football Unveils its Risk Everything Ad for the 2014 World Cup
<
18
Alphabetized Dance Guides
Alphabetized Dance Guides
I-D Magazine Teaches You Different Moves in this Dance Guide
<
17
Disgusting Floor Cleaner Ads
Disgusting Floor Cleaner Ads
This Bissell Canada Ad Shows a Man Eating Off a Subway Platform Floor
<
16
Calligraphy-Inspired Fashion Shoots
Calligraphy-Inspired Fashion Shoots
Oki-Ni’s Epic Set Design Combines Fashion and Surrealism
<
15
Glitch-Based Car Ads
Glitch-Based Car Ads
The Sochi 2014 Olympic Ring Malfunction Paved the Way for This Audi Ad
<
14
Social Promotion Giveaway Trips
Social Promotion Giveaway Trips
Travelocity is Giving Away a Dream Trip with the Phrase #iWannaGo
<
13
Hipster Kids Smartphone Ads
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
<
12
Shower Gel Sound Videos
Shower Gel Sound Videos
Original Source Creates the Scents of Its Products Through Sound
<
11
Immersive Beer Campaigns
Immersive Beer Campaigns
Heineken's 'The Guest of Honor' Production is Designed to Go Viral
<
10
Artistic Gender Campaigns
Artistic Gender Campaigns
The 'My Body My Rights' Campaign Features Hyperrealistic Body Art
<
9
Satirical American Menus
Satirical American Menus
McDonald's France Parodies American Meals in its Latest Menu
<
8
Mammalian Beard Ads
Mammalian Beard Ads
The New Schick Free Your Skin Campaign is Clever, Funny and Very Hipster
<
7
Kidnapped Candy Commercials
Kidnapped Candy Commercials
The Yellow M&M Chocolate Gets Abducted Before the Super Bowl
<
6
Poppable Beer Ads
Poppable Beer Ads
The TECATE Beer Ad Creates Bubble Wrap Beer Foam for Consumers to Play With
<
5
Family Planning Phone Commercials
Family Planning Phone Commercials
This Commercial for Sprint Promotes Framily Planning
<
4
Interactive Fur Removal Ads
Interactive Fur Removal Ads
This 3M Pet Hair Roller Campaign is Funny and Smart
<
3
Gaming-Inspired Suggestive Ads
Gaming-Inspired Suggestive Ads
These Fake Durex Ads Feature Angry Birds and the Nyan Cat
<
2
Easter Animal Cruelty Ads
Easter Animal Cruelty Ads
PETA's Easter Ad Highlights the Egg Industry's Killing of Chicks
<
1
Ingenious Interactive Ads
Ingenious Interactive Ads
These Interactive Ads for French Railways Encourage People to Travel
<