Mexican brand TECATE Beer ingeniously capitalizes on the inexplicable soothing feeling of popping bubble wrap in their latest commercial print add.
While you might not have heard of TECATE beer, did you know that TECATE is the Mexican branch of Heineken International? This TECATE beer ad creatively features an image of an ice cold beer pint that will make any mouth water. The frothy layer of beer foam on top of the pint glass has been cleverly replaced with a sheet of bubble-wrap. Magazine readers are encouraged to peel back the layer of bubble wrap beer foam and de-stress by mindlessly popping the individual bubbles. The beer brand hopes to encourage the consumer that drinking a glass of TECATE beer is as de-stressing of an activity as popping bubble wrap.