Apple may soon be expanding their iAd advertising service to include full-screen or 'interstitial' ads that show up while you're in the middle of browsing an app on your iPhone or iPad.
The iAd advertising service line was unveiled in 2010 with much fanfare, but didn't turn out to be a particularly successful iAddition to Apple’s lineup.
Anyone who spends a reasonable amount of time on the Internet has been exposed to interstitial ads and will know that these ads grab the attention in ways that pop-up and banner ads can’t -- because they pop up directly on top of or in the middle of your online activity, and are difficult to ignore.
So these full-screen interstitial ads may represent a way for Apple to revive its low-key advertising service.
No word yet on how much Apple might plan to charge advertisers for the expanded iAd service.