Recently, Apple and MLS, which is the Major League Soccer organization had announced that they two are working together under a 10-year deal back in June. It is now in talks that the duo will be integrating an advertising network to display ads during soccer games.
Stemming from this partnership, the two will also be streaming soccer games that are set to launch on the Apple TV app platform beginning February 2023. The company plans to also launch a Sunday Ticket-related subscription that is specifically focused on streaming every MLS game with a "broad selection" of MLS and other Leagues Cup games available to the platform's subscriptions. It will also have a limited amount of free matches to stream.
Image Credit: Apple
What's Driving This Trend
- Sports Advertising Networks
- There is a disruptive innovation opportunity for companies to create targeted advertising networks for sports leagues.
- Streaming Sports
- Disruptive innovation opportunities exist for companies to create streaming platforms catered to sports enthusiasts.
- Cross-industry Partnerships
- Partnerships between major tech and sports organizations may lead to innovative solutions for sports advertising and streaming services.
Who This Affects Most
- Technology
- Companies in the tech industry could take advantage of this trend to create new advertising and streaming services for sports fans.
- Sports
- Professional sports leagues and teams can benefit from partnering with tech companies to expand their reach and monetize their content.
- Media
- Traditional media companies can embrace streaming technologies and expand their advertising offerings to stay competitive in the sports market.
