With the whole world watching, Russia was poised to show off their goods, but one glitch during the opening ceremony landed Audi with a advertising dream.
When it comes to the Olympics, companies are spending millions of dollars to get the best TV spots during the most popular events. But sometimes, sometimes companies are given something to jump on for free. Audi was able to capitalize on the Olympic ring malfunction during the opening ceremonies where one of the five Olympic rings didn't open up. The clever ad sports the identical "malfunctioned" rings with the copy saying "When four rings is all you need".
Though it has been stated that the image was made by an Audi fan, Audi should give him a paycheck and a job, because none of its employees were able to jump on this opportunity.
The Sochi 2014 Olympic Ring Malfunction Paved the Way for This Audi Ad
Eric Westcott — February 14, 2014 — Autos
References: mediaite & creativecriminals