With the whole world watching, Russia was poised to show off their goods, but one glitch during the opening ceremony landed Audi with a advertising dream.
When it comes to the Olympics, companies are spending millions of dollars to get the best TV spots during the most popular events. But sometimes, sometimes companies are given something to jump on for free. Audi was able to capitalize on the Olympic ring malfunction during the opening ceremonies where one of the five Olympic rings didn't open up. The clever ad sports the identical "malfunctioned" rings with the copy saying "When four rings is all you need".
Though it has been stated that the image was made by an Audi fan, Audi should give him a paycheck and a job, because none of its employees were able to jump on this opportunity.
Glitch-Based Car Ads
More Stats +/-
Humorously Repeated Ads
Impassioned Family Olympic Ads
Stacked Phone Beer Ads
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.