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66 Olympics-Inspired Ads

From Glitchy Cars to LGBT Luging, the Sochi 2014 Olympics Has It All

— February 19, 2014 — Marketing
The Sochi 2014 Olympics are well underway and with them have come some of the most inventive and creative advertising examples. It’s rare that we have an entire Olympics based around one big hot button issue but this year's Olympics have benefited from some unforeseen circumstances.

The big news before the Sochi 2014 Olympics was the anti-gay comments from Russian President Vladimir Putin and the subsequent backlash had athletes, viewers and companies up in arms. Advertisers caught on quickly to the hoopla and have come up with a myriad of LGBT slogans and ads to help support the cause.

Outside of the LGBT movement in Russia though there have been a variety of equally interesting ads and marketing campaigns for the games. Family-themed ads and ads depicting the harsh yet fun atmosphere of the winter games have also done a lot to push the games visually.
5.4
Score
Popularity
Activity
Freshness
64
Improvised Olympic Practice Videos
Improvised Olympic Practice Videos
The Belgian Olympic Committee Shows Athletes Without Snow
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63
Extreme Ski Practice Videos
Extreme Ski Practice Videos
James Webb Films Stunts for 'Rail Jam' with a Sony Action Cam
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62
Hidden Sports Commentator Ads
Hidden Sports Commentator Ads
Vitaminwater France Celebrates Amateur Athletes in Funny TV Spot
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61
Fearsome Olympic Trailers
Fearsome Olympic Trailers
This BBC Olympics Coverage Ad is Frightening and Captivating
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60
Curling Commentary Film Promos
Curling Commentary Film Promos
The Ron Burgundy Curling Commentary is Comedy Gold
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59
Tear-Away Beards
Tear-Away Beards
James Harden Footlocker Commercial Puts Funny Spin on Rip-Off Clothing
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58
Hidden Brand Sports Ads
Hidden Brand Sports Ads
Gatorade 'What's Inside' Spot Demonstrates It Was Part of the Olympics
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57
Nostalgic Sports Commercials
Nostalgic Sports Commercials
The 'Kids 2012' Olympics Ad is Revving Up for the Games' First Day
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56
Dramatic Nation-Rousing Ads
Dramatic Nation-Rousing Ads
The Adidas ‘What Will You Take’ Promo Supports Team Great
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55
Winter-Embracing Olympic Campaigns
Winter-Embracing Olympic Campaigns
Get Patriotic with the We Are Winter Olympic Campaign
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54
Provocative LGBT Olympic Ads
Provocative LGBT Olympic Ads
This LGBT Olympic Ad Shows That Gay Rights are Nothing New to Sports
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53
Adrenaline Rush Drug PSAs
Adrenaline Rush Drug PSAs
GlaxoSmithKline 2012 Olympics Spot Stars Marlon Devonish
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52
Faceless Hedge Mascots
Faceless Hedge Mascots
Dow Chemical Olympics 2012 Campaign Uses Giant Humanlike Plant
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51
Patriotic Fast Food Ads
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
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50
Wildly Frightened Athlete Photos
Wildly Frightened Athlete Photos
This Olympic Medalist is Captured Leaping Over Crocodiles
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49
Mythical Fast Food Burgers
Mythical Fast Food Burgers
The Olympic Whopper Spec Commercial is Hilarious
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48
Comical Anti-Games Commercials
Comical Anti-Games Commercials
The 'Reach for the Gold - Pole Vault' Hostess Ad is Hysterical
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47
LGBT Parody Olympic Sites
LGBT Parody Olympic Sites
This Website Protests Sponsorship of the Sochi 2014 Winter Olympic Games
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46
Athletic Arctic Awareness Ads
Athletic Arctic Awareness Ads
The WWF Global Warming Ads Spoof the Summer Olympic Games
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45
Digitized Olympic Promotions
Digitized Olympic Promotions
The 'London's Calling' Commercial is Animated
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44
Drink-Branded Athletic Programs
Drink-Branded Athletic Programs
Powerade Sports Academy Lets Amateurs Train With the Pros
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43
Superhuman Scent Campaigns
Superhuman Scent Campaigns
Oscar Pistorius A*Men Commercial Unites Fragrance and Fitness
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42
Honking National Anthems
Honking National Anthems
MINI London Olympics 2012 Promo Plays God Save the Queen With Car Horns
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41
Impassioned Family Olympic Ads
Impassioned Family Olympic Ads
The Barnes Twins Appear in an Inspiring Olympic Guinness Ad
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40
Social Justice Search Designs
Social Justice Search Designs
The Olympic Google Doodle Takes Aim at Russian Anti-Gay Laws
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39
Beijing Olympics Alternative Reality Games
Beijing Olympics Alternative Reality Games
The Lost Ring
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38
Olympic Branding II- Adidas 2008 Olympic Ads
Olympic Branding II- Adidas 2008 Olympic Ads
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37
Beijing Olympic Art
Beijing Olympic Art
Song of Sand 2008
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36
Glitch-Based Car Ads
Glitch-Based Car Ads
The Sochi 2014 Olympic Ring Malfunction Paved the Way for This Audi Ad
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35
Climate-Based Fashion Campaigns
Climate-Based Fashion Campaigns
Burberry Digital Weather Billboards Alert Brits to the Temperature
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34
Carefree Cityscape Campaigns
Carefree Cityscape Campaigns
The Lacoste 'Life is a Beautiful Sport' Spring 2014 Ads are Whimsical
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33
Smelly Olympic Campaigns
Smelly Olympic Campaigns
The Old Spice 'I Will Live Forever' Ad Ties Knots with the Olympics
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32
Adventurous World Sports Ads
Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben
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31
Obama in China Olympic Broadcasts
Obama in China Olympic Broadcasts
Sen. Spends $5 Million on NBC Ads
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30
Comical Olympic Travel Ads
Comical Olympic Travel Ads
The Escape the Madness Campaign Encourages Visiting Ireland
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29
Patriotic Acrobat Cans
Patriotic Acrobat Cans
The Turner Duckworth Team USA Coke Olympic Collector Series is Sensational
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28
Fast Food Rehab Commercials
Fast Food Rehab Commercials
The McDonald's 'A to Z Campaign' Does Damage Control
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27
Athletic Parenting Acknowledgements
Athletic Parenting Acknowledgements
The London 2012 Olympic Procter and Gamble Commercial is Sweet
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26
Breakfast-Promoting Olympic Ads
Breakfast-Promoting Olympic Ads
Kellogg 'Swimmer' Commercial Focuses on the Start of Each Day
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25
Olympic Coca-Cola Commercials
Olympic Coca-Cola Commercials
3 Fun Beijing Ads
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24
2008 Beijing Olympics Online
2008 Beijing Olympics Online
How to Watch the Olympics on the Web (Illegally?)
<
23
Sport Legend Mosaics
Sport Legend Mosaics
The Gatorade Campaign by Charis Tsevis is Intensely Refreshing
<
22
Engraved Olympian iPods
Engraved Olympian iPods
The Usain Bolt Gold iPod Touch is Worthy of a Gold Medal
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21
Engaging Unauthorized Ads
Engaging Unauthorized Ads
Underground Supporter Posters Express Enthusiasm for the 2012 Olympics
<
20
Beijing Olympic Sponsorship Ads
Beijing Olympic Sponsorship Ads
Adidas "Impossible is Nothing" Runner
<
19
Reappropriated Pride Posters
Reappropriated Pride Posters
These LGBT Posters Rework Soviet Propoganda into Gay Pride
<
18
Beijing Olympic Hero Ads
Beijing Olympic Hero Ads
China Boxer Zou Shiming for Nike
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17
China Fashion to Hype Beijing Olympics
China Fashion to Hype Beijing Olympics
China International Fashion Week
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16
Retro Movie Recreation
Retro Movie Recreation
Athletes Recreate 'Risky Business' for ‘Guitar Hero'
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15
Olympic Triathlete Models
Olympic Triathlete Models
Vanessa Fernandes for Nike
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14
Olympic Branding
Olympic Branding
Adidas Ad Features Sui Feifei
<
13
Floating Auto Showrooms
Floating Auto Showrooms
The BMW Olympic Park Pavilion is Architecturally Beautiful
<
12
Controversial 2008 Beijing Olympics Ads
Controversial 2008 Beijing Olympics Ads
Benetton: Tibet vs China, 'Victims'
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11
British Olympics Statistics
British Olympics Statistics
London Games 2012 Infographic Shows Brief History This Host Country
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10
Anti-Steroid Awareness Campaigns
Anti-Steroid Awareness Campaigns
'Don't Be an Asterisk' Says Sponsor Johnson & Johnson
<
9
Human Centipedes
Human Centipedes
Adidas Ad: Impossible is Nothing With 600 Million Legs
<
8
Olympic Fashion Spreads
Olympic Fashion Spreads
China Vogue
<
7
Stirring Paralympics Ads
Stirring Paralympics Ads
Ray Grassi and Stephanie Dixon are Inspiring in the Campaign by Bbdo
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6
Real Olympic Gold
Real Olympic Gold
Michael Phelps Jumps to #1 on Endorsement List
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5
Olympic Condoms
Olympic Condoms
Elasun Ads Go Viral in China
<
4
Celebratory Commercials
Celebratory Commercials
Visa Congratulates Michael Phelps in Beijing 2008 Olympics
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3
Olympic Advertising
Olympic Advertising
Freddy Ads for Italian Athletes
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2
Olympic Editorials
Olympic Editorials
"A Strong Look" for Arena Magazine
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1
Provocative Olympic Photo Shoots
Provocative Olympic Photo Shoots
the Sports Illustrated Lindsey Vonn Cover Could Melt Snow
<