Oscar Pistorius A*Men Commercial Unites Fragrance and Fitness
Amelia Roblin — February 23, 2011 — Pop Culture
References: mugler & homotography.blogspot
The man deemed to possess too much advantage to compete in the Olympics has signed a contract with Thierry Mugler for this Oscar Pistorius A*Men commercial. The double amputee runs on carbon fiber prostheses that make him faster than his two-legged competitors.
Chosen as the new face of the men's fragrance, this sprinter embodies a superhuman ability that the cologne may now be associated with. The Oscar Pistorius A*Men commercial epitomizes fitness, strength, endurance and masculinity.
Chosen as the new face of the men's fragrance, this sprinter embodies a superhuman ability that the cologne may now be associated with. The Oscar Pistorius A*Men commercial epitomizes fitness, strength, endurance and masculinity.
Trend Themes
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Fitness Fragrances — Opportunity for fragrance brands to market their products as enhancing athletic performance and embodying the qualities of fitness and strength.
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Inclusive Advertising — Trend in advertising where brands feature individuals with disabilities to promote diversity and inclusivity, creating opportunities for collaboration with athletes like Oscar Pistorius.
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Technological Prostheses — Disruptive innovation opportunity for companies in the field of prosthetic technology to develop advanced carbon fiber prostheses that enhance athletic abilities.
Industry Implications
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Fragrance — The fragrance industry can explore new marketing strategies and product development to cater to the fitness and athleticism market.
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Advertising — Advertising agencies can help brands embrace inclusive advertising by showcasing diverse individuals, such as athletes with disabilities, to connect with a wider audience.
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Prosthetics — Prosthetic technology companies have an opportunity to innovate and develop technologically advanced prostheses that enhance athletic performance and mobility.
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