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35 Menswear-Inspired Packaging Examples

From Jetsetter Grooming Kits to Stony Scent Branding

— April 22, 2015 — Fashion
Makers of male grooming products are becoming increasingly creative in their efforts to attract men into purchasing their products. When it comes to things like perfumes, shaving kits and even skincare, the messaging is as important as the performance of the product itself. And packaging is a great way to control messaging and target a particular demographic even within the male gender.

This has led to cosmetics manufacturers into harnessing classic, cliche symbols of masculinity into their packaging. Moustache-topped bottles are a great way to sell a line of grooming products for examples. Perfume and colognes are most likely to attract men's attentions if they are metallic, stony or otherwise rustic looking as compared to bottles sheathed in pink velvet.

Ultimately, intelligent male grooming packaging is about getting men to associate the product with their ideal view of themselves, making them feel better about themselves and making them feel like they must use the product in question to become the best version of themselves.
6.1
Score
Popularity
Activity
Freshness
33
Licorice Extract Aftershave
Licorice Extract Aftershave
Harry’s Foaming Shave Gel and Aftershave Moisturizer Soothes the Burn
<
32
Avian-Themed Grooming Products
Avian-Themed Grooming Products
The Aesop 'Bird' Grooming Kits Bring Nature and Science Together
<
31
Sleek Galactic-Inspired Scents
Sleek Galactic-Inspired Scents
The Star Trek Scents are Redesigned for the Star Trek Sequel
<
30
Lab Flask Fragrances
Lab Flask Fragrances
The visvim SS12 Subsection Collection is Clean and Minimalist
<
29
Necklace-Wearing Perfume Bottles
Necklace-Wearing Perfume Bottles
John Varvatos 10th Anniversary Fragrance Comes with Sleek Chain
<
28
Metallic Cologne Branding
Metallic Cologne Branding
This Solid Perfume Packaging is Sleek and Masculine
<
27
Airport-Inspired Branding
Airport-Inspired Branding
Gate Skincare Packaging Attracts the Traveling Businessman
<
26
Mustache-Topped Bottles
Mustache-Topped Bottles
The Barbers Packaging Features Impeccably Sculpted Facial Hair
<
25
Masculine Repair Creams
Masculine Repair Creams
The Working Man's Hygiene Kit Keeps Men Happy and Clean
<
24
Eggy Perfume Bottles
Eggy Perfume Bottles
Nymphe Fragrance Packaging Has a Natural Shape to Reference an Organic Scent
<
23
Pomade Perfume Packaging
Pomade Perfume Packaging
Slacks Cologne Branding Channels a Vintage Primping Product
<
22
Hand Grenade Colognes
Hand Grenade Colognes
Viktor & Rolf 'Spicebomb' Looks Like It's Ready to Blow
<
21
Workbench-Branded Fragrances
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
<
20
Literary Cologne Bottles
Literary Cologne Bottles
Ah&Oh Studio Creates Men's Perfume Based On Timeless Tomes
<
19
Alcoholic Shampoo Branding
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
<
18
Effeminate Men's Deodorant
Effeminate Men's Deodorant
The Old Spice Fresh Collection Smells Like Far-Off Places
<
17
Vintage Flask-Inpired Kits
Vintage Flask-Inpired Kits
The Men’s Soap Shop Skincare and Shaving Kit is Sleek and All-Natural
<
16
Jetsetter Grooming Kits
Jetsetter Grooming Kits
These Grooming Travel Kits Contain the Essentials You Need on the Road
<
15
Dapper Prophylactic Packaging
Dapper Prophylactic Packaging
Vizit Condoms Boxes Feature Aptly Patterned Essential Accessories
<
14
Masculine Accessory Boxes
Masculine Accessory Boxes
These Boxes Neatly Present Sartor Resartus' Neckties & Pocket Squares
<
13
Hard Liquor Fragrances
Hard Liquor Fragrances
Give off a Manly Scent with the Moonshine Cologne
<
12
Cement-Encased Soap
Cement-Encased Soap
CNCRT Body Balm Packaging is Made Solid and Sturdy to Attract Male Consumers
<
11
Clean-Shaven Grooming Kits
Clean-Shaven Grooming Kits
Harry's Truman & Winston Sets Have Handsome Spotless Packaging
<
10
Apothecary Tropical Toiletries
Apothecary Tropical Toiletries
Royall Lyme Bermuda Limited Offers Island-Fresh Signature Scents
<
9
Refined Apothecary Branding
Refined Apothecary Branding
The Odin Men's Grooming Kit Boasts a Sleek Nordic Aesthetic
<
8
Tartan Toiletry Branding
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
<
7
Bull-Branded Bodycare
Bull-Branded Bodycare
Handsome Beast Packaging Promises to Tame the Male Species
<
6
Minimalist Skincare Kits
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
<
5
Stony Scent Branding
Stony Scent Branding
BARB Fragrance Packaging Embodies a Rugged Image to Appeal to Men
<
4
Pinchable Parametric Pouches
Pinchable Parametric Pouches
OneEighty Packaging Presents an Original Means of Tactile Interaction
<
3
Denim-Like Perfume Packaging
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
<
2
Vintage Shaver Branding
Vintage Shaver Branding
Spiff Packaging is 1950s-Designed to Appeal to Timelessly Dapper Gentlemen
<
1
Giant Bubble Shoeboxes
Giant Bubble Shoeboxes
The Nike Air Max Packaging by Scholz & Friends Puts the Sneaker on Display
<