The Barbers packaging leaves little question about the purpose of the contents of each container, for the lids of the three flasks have been capped with rather elaborate mustaches. The line of the "Finest Gentleman's Care" grooming products is intended to appeal to the refined and generally older gent.
Glossy ebony-labeled bottles display clean type with dapper details such as the undone bow-tie watermark. Despite the inclusion of a bit of color in the glass, Soerentibor's overall brand identity design is dark, elegant and classic. In The Barbers packaging, the incorporation of extravagantly sculpted whiskers of the upper lip introduce a panache that would draw the interest of men with a sense of humor and an exuberant personal style.