Many men couldn't be less interested in searching hard for skincare products and sometimes even in committing to one brand alone; however, part of this market of male consumers might just find something they like in Handsome Beast packaging.
Samantha Salzano conceived a very masculine image for this collection of body washes and lotions based on chunky white bottles with broad dark caps and big black labels. A suave vintage typeface was chosen to mark each of the products, but its the lighthearted graphics that would likely win guys over.
The products themselves are made from either camels', buffalo's or cow's milk. Handsome Beast packaging features these creatures as the faces of the soaps and body butters. Each stands upright and wears a dapper suit, appealing particularly to the debonaire male with a good sense of humor.