Alcoholic Shampoo Branding

Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink

You might confuse the contents of Weizen Bier Wheat Shampoo packaging with something drinkable, but that's sort of the point. Part of the Tradition line of toiletries, this hair grooming product has a surprising ingredient list that naturally includes a certain bubbly malt beverage.

Along with wheat beer, you'll find that flavors like clove and banana can be detected in the scrumptious soap, offering you an odd but delicious mixture to make your mane smell clean and amazing. And while the ingredients are only a portion alcoholic, Frank Leder chose to give Weizen Bier Wheat Shampoo packaging a distinctive appearance that references its unique feature. Caramel-colored bottles hold the product and seal it in with a screw-top lid. A minimalist sticker label is subtle and sophisticated.

Alcoholic Shampoo Packaging
Opportunity for innovative brands to create unique packaging designs that mimic the appearance of alcoholic beverages.
Unconventional Ingredient Combinations
Potential for beauty companies to experiment with unexpected ingredients, such as wheat beer, to create unique and alluring hair grooming products.
Minimalist Sticker Labeling
Growing trend of using minimalist sticker labels on packaging for a subtle and sophisticated look.

Where This Applies

Beauty and Personal Care
Opportunity for beauty and personal care companies to tap into the trend of using unconventional ingredients in hair grooming products, attracting consumers looking for unique and exciting options.
Alcohol and Beverage
Innovative opportunity for alcohol and beverage companies to expand their product lines by venturing into the beauty and personal care industry, offering alcoholic-themed shampoos and grooming products.
Packaging Design
Opportunity for packaging design companies to create custom and creative packaging solutions that mimic the appearance of alcoholic beverages, targeting brands looking to captivate consumers with their unique packaging.
SCORE
3.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 53%
Activity 56%
Freshness 8%