Design studio WeWantMore designs a new update on the Bath & Barley spa in the old city center of Brussels. It is a contemporary take on a traditional Czech beer spa and it features treatments such as beer-infused spas where guests are able to soak in water that is mixed with hops, medicinal herbs, and malt.
The studio talks about the new elevations, stating that "We noticed that most Czech beer spas are more beer than spa – dark, lots of neon and an overall pub vibe, this wasn't our idea of a soothing wellness experience [...] "Instead, we decided to create a sense of relaxation and intimacy, but with a link to what distinguishes Bath & Barley: beer, bathing, and Belgium's beer."
Image Credit: WeWantMore
Why This Trend Is Growing
- Beer-inspired Spas
- The trend of beer-inspired spas is increasing as people are seeking unique spa experiences beyond traditional offerings.
- Contemporary Spa Design
- Contemporary spa design is leading to enhanced guest experiences and a shift away from traditional spa aesthetics.
- Focus on Wellness
- A focus on wellness is driving the popularity of beer-infused spa treatments as people seek to incorporate health and relaxation in their leisure activities.
Industries Being Reshaped
- Hospitality
- Hotels and resorts in the hospitality industry have the opportunity to differentiate their offerings by incorporating beer-inspired spas to attract guests seeking unique and wellness-driven experiences.
- Wellness
- The wellness industry has the opportunity to incorporate beer-inspiration into their spa offerings and tap into a new customer base that is looking for more unique and fun spa experiences.
- Craft Beer
- The craft beer industry has the opportunity to expand their product offerings to include beer-infused spa treatments, opening up new revenue streams and offering a new way to attract beer enthusiasts.
