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60 Examples of Simplified Packaging

From Emotional Soup Packaging to Minimalist Beauty Branding

— March 6, 2015 — Marketing
This collection of simplified packaging appears to follow the common adage, "A picture is worth a 1000 words." Yet many of the designs take that belief to the next level by opting to place a lot of trust in a single word or a very abstract image. The minimalist movement has introduced a new way to inform and instruct people.

Often relying on gut instincts, the simplified packaging appeals not only to a person's sense of style, it also speaks to the product itself. Minimalist branding works extremely well with strong products. Whether its food and drink or cosmetics and toys, any company can embrace the look so long as enough information is relayed as well. By not bombarding people with too much visuals, such simplified packaging stands out even more.
6.5
Score
Popularity
Activity
Freshness
60
Subtle Icewine Packaging
Subtle Icewine Packaging
The Packaging for Persevais Icewine Channels the Snowy Landscape
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59
Minimalist Tomato Packaging
Minimalist Tomato Packaging
Raffaele Vitale Receives a Refreshing Update
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58
Minimalist Wine Packaging
Minimalist Wine Packaging
Nikita Ivanov Designs a Simple Brand Identity Concept for Tone
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57
Californian Cider Cans
Californian Cider Cans
Golden State Cider's Beverage Packaging is Light and Summery
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56
Kidcore Skincare Branding
Kidcore Skincare Branding
Minois is a Parisian Brand of Gentle Children's Cosmetics
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55
Understated Album Packaging
Understated Album Packaging
Trilingua Design's CD Packaging Embodies a Minimalist Design Style
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54
Symbolic Remedy Packaging
Symbolic Remedy Packaging
Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity
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53
Natural High-Performance Skincare
Natural High-Performance Skincare
Nuori is a Danish Skincare Brand Made in Small Batches
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52
Biblical Confection Branding
Biblical Confection Branding
Believe In's Three Kings Chocolate Bars Reference the First Christmas
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51
Minimalist Travel Branding
Minimalist Travel Branding
Zen Travel by Lauren O'Brien Uses a Simplistic Look
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50
Precious Detergent Bottles
Precious Detergent Bottles
DuploClean's Glass Bottles Appeal to Those Who Love Tidy Aesthetics
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49
Water-Colored Treat Packaging
Water-Colored Treat Packaging
The Oello Frozen Yogurt Designs are Simple and Attractive
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48
Scandinavian Rye Chips
Scandinavian Rye Chips
The Nordic Bakery Introduces a Healthy Snacking Option
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47
Transparent Minimalist Packaging
Transparent Minimalist Packaging
Hand Crafted Maple Syrup is See-Through
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46
Contoured Beverage Branding
Contoured Beverage Branding
The Tasting Bench Packaging Outlines What Matters About the Product
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45
Fine Art Fragrance Packaging
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
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44
Canned Chronograph Packaging
Canned Chronograph Packaging
O’Clock Assures Freshness with This Can-Sealed Watch Packaging
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43
Emotion-Driven Soup Packaging
Emotion-Driven Soup Packaging
Mine Design Focuses on Feelings for 'Love Soup'
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42
Bifocal Optometry Branding
Bifocal Optometry Branding
Interapothek Optical Packaging Features Spectacles That Look Tow Ways
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41
Gift Wrapped Packaging
Gift Wrapped Packaging
Scandilicious by Paone Creative Uses Ribbon Colors of the Scandinavian Flag
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40
Alcoholic Shampoo Branding
Alcoholic Shampoo Branding
Weizen Bier Wheat Shampoo Packaging is Dressed Like Your Favorite Drink
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39
Unisex Perfume Packaging
Unisex Perfume Packaging
'& Fragrance' is Designed for Both Men and Women
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38
Simple Monochromatic Java Branding
Simple Monochromatic Java Branding
This Minimalist Design Identity is Clean and Stylish
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37
Candidly Branded Cartons
Candidly Branded Cartons
Discipline Packaging Has Simple and Direct Descriptions of its Contents
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36
Minimalist Tampon Packaging
Minimalist Tampon Packaging
This Branding Gives Feminine Products a Luxurious Look
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35
Sorrow-Filled Vodka Packaging
Sorrow-Filled Vodka Packaging
This Misery Vodka Design is Minimalist and to-the-Point
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34
Exclamatory Skincare Packaging
Exclamatory Skincare Packaging
Let's Face It by Siri Slabakk Berg is a Minimalist Design
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33
Luxurious Aqua Branding
Luxurious Aqua Branding
Vue Luxury Water Exudes a High-Quality Look
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32
Minimalist Pasta Packaging
Minimalist Pasta Packaging
My Kitchen Basics Avoids Crowded Graphics
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31
Elegant Boxed Wine Branding
Elegant Boxed Wine Branding
The Vin Grace Packaging Design Gives Displays a Sophisticated Design
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30
Volume-Based Visual Merchandizing
Volume-Based Visual Merchandizing
Tesco Value Packaging is Plainly Quantitative
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29
Minimalist Milk Chocolate Branding
Minimalist Milk Chocolate Branding
Dark Choco Milk is Designed in a Simple and Eco-Friendly Manner
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28
Typographic Remedy Branding
Typographic Remedy Branding
The Systagenix Wound Management Brand Identity is Sleek and Textual
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27
Minimalist Milk Product Packaging
Minimalist Milk Product Packaging
Adir Dairy Serves Goods With Simple and Effective Branding
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26
Bold Statement Branding
Bold Statement Branding
This Typographic Visual Branding Look is Fresh and Minimalist
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25
Pill Packaged Jewelry
Pill Packaged Jewelry
The Manymals Packaging is Minimalist and Eco-Friendly
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24
Minimalist Cannabis Packaging
Minimalist Cannabis Packaging
Seven Point's Medicinal Packaging is Simple and Modern
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23
Mod Molecular Marketing
Mod Molecular Marketing
Cetaphil Packaging Bonds Science and Design for a Beautiful Product
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22
Eco-Friendly Cleanser Branding
Eco-Friendly Cleanser Branding
Stain Solver Takes on a Minimalistic Look and a Humorous Persona
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21
Illustrated Avian Supplement Packaging
Illustrated Avian Supplement Packaging
Pearlfisher's Avian Packaging is Beautifully Minimalist
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20
Luxurious Wooden Lotion Lids
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
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19
Minimalist Skincare Kits
Minimalist Skincare Kits
This Useful Father’s Day Gift is Hip and Sleek
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18
Minimalist Fast Food Packaging
Minimalist Fast Food Packaging
McDonald's Introduces a Simpler Take Out Bag Design
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17
Minimalist Organic Packaging
Minimalist Organic Packaging
The Aero Concept Line is Clean, Sleek and Playful
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16
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
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15
Packaged Intangible Objects
Packaged Intangible Objects
Chris Ferrante Boxes Light, Shadow and Reflection
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14
Hexagonal Supplement Logos
Hexagonal Supplement Logos
Bioheal Vitamins Packaging Embraces the Basics of Minimalist Motifs
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13
Minimalist Water Branding
Minimalist Water Branding
Ait Putih is a Fictional Brand by Wiko Williams
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12
Bear-Faced Candy Branding
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
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11
Denim-Like Perfume Packaging
Denim-Like Perfume Packaging
The Zara Denim Couture Line Takes on the Texture of Jeans
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10
Minimalist Tea Packaging
Minimalist Tea Packaging
2 Tea Bags Celebrates the Idea of "Tea for Two"
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9
Minimalist Swimwear Packaging
Minimalist Swimwear Packaging
The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled
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8
Dairy-Disguised Alcohol
Dairy-Disguised Alcohol
Undercover Wine Packaging Has an Understated Look for Easy Delivery
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7
Pretty Pink Packaging
Pretty Pink Packaging
The Zen Tea Package Design by Konrad Sybilski is Soft and Calming
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6
Minimalist Olive Oil Packaging
Minimalist Olive Oil Packaging
Koronaki Virgin Olive Oil is Revamped by Thomas Kiourtsis
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5
Spotted Beverage Branding
Spotted Beverage Branding
The Product Identity Behind Dot Wine Packaging is to the Point
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4
Simplistic Fruit Packaging
Simplistic Fruit Packaging
Atipus Creates a Beautiful Brand Identity for Fruita Blanch
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3
Minimalist Milk Branding
Minimalist Milk Branding
Simple Branding Identities Like The Pressery Always Stand Out the Most
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2
Minimalist Beauty Branding
Minimalist Beauty Branding
Cure Life Packaging Asserts That Less is More for the Buyer
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1
Understated Dessert Branding
Understated Dessert Branding
Solo Ice Cream Packaging Saves the Frills for the Treats' Flavoring
<