There are many ways to dress up a bottle of vino, embellishing only its image and revealing nothing about the quality of the contents. The Tasting Bench packaging doesn't say anything about the grape-derived alcohol inside of it either but by alternatively opting to down-brand its precious product.
However, the Be Friendly studio's technique is an enticing one. It seems to invite the consumer to search for what makes these beverages so special, through the act of actually drinking them. Furthermore, the practice of using minimalist design as a branding strategy has become quite popular amongst professionals and very well received by the public.
Simply demonstrating a vague idea of what is inside of the boxes, the Tasting Bench packaging incorporates a playful guessing-game theme that complements the activity of wine tasting.