Misery Vodka is distilled in Iceland, and aims to give people some relief from a world where there's "a McDonald’s in every street corner [and] H&M is a popular brand," according to Package Inspiration.
The branding aesthetic is very minimalist, with a simple scrawl of Misery Vodka on the front of a clear glass bottle. The brand takes pride in the fact that the drink really isn't that high quality, but it should give people exactly what they need to get away from the sorrows in life. Although this is quite a depressing branding strategy, it also exudes a sense of humor. The company recognizes that it can't compete with brands such as Grey Goose and Smirnoff, so it's owning this and making the most of what it can offer.