Ait Putih is a Fictional Brand by Wiko Williams

Air Putih is a fictional water branding project by Wiko Williams from Indonesia. According to the artist, his goal is to "want to make people love fresh water so much, and never pay for a soft drink anymore."

To achieve this quite hefty goal, Williams went for an extremely minimalist for the branding look. The bottles look like milk cartons, and come in a simple white and blue color. Everything about the package screams "fresh" due to its straightforward nature. There aren't an excessive amount of illustrations, but just the brand name on the side and an illustration of a droplet of water on the very front.

Just looking at this water branding makes me thirsty, which means Williams has done an effective job.