Mod Molecular Marketing

Skincare products of the scientifically based variety often struggle to brand themselves. This example of conceptual Cetaphil packaging strives to communicate a precise clinical component, all the while assuming an aesthetically pleasant appearance to compete with the mainstream brands.

Quite cleverly, Gabriela Farina highlighted the soft medicinal quality of the cleansers and lotions by devising graphics that illustrate chemical bonds. These, however, were drawn up with fine lines for a sharp and minimalist image. Printed in black on white boxes, these diagrams are accompanied by a bit of black text. The overall visual impression of this conceptual Cetaphil packaging scheme is clean and pure and certainly represents the products inside in a balanced manner.