'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles

 - Dec 8, 2011
References: behance.net & lovelypackage
Casper Holden and his school project partners may have just stumbled upon a packaging gimmick that's cool, chic and very cost-effective. After all, the lids of these minimalist lotion and shampoo bottles are made from pieces of rustic wood.

As aforementioned, Casper Holden created these unique bottles for a fictional school project during which he and his partners were to design a line of organic products for a luxury hotel. They came up with 'Rawganical,' which lets prospective buyers quickly identify the product's natural roots using wooden caps. The bottles themselves are sleek and minimalist, upholding the swankiness of the brand.

The 'Rawganical' line includes a shampoo, body shampoo, face and body lotion and a conditioner.