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27 Examples of Cultural Chinese Packaging

From Oriental Whiskey Branding to Panda Tea Boxes

— May 5, 2015 — Marketing
As the East becomes more fascinated with the West, the reverse is also happening at the same time, as seen through an increased interest in Asian culture and Chinese packaging. In order to appeal to the shifting demands of the market, many consumer packaged goods are now referencing cultural icons like pandas, lanterns, Chinese toile, ying-yangs and takeout containers in order to create a connection with China using some of the most recognized symbols from the country.

In celebration of the Chinese New Year, many companies are becoming fond of branding a special edition product to coincide with the festivities, making details like lucky stars, the color red and the zodiac animal of the year prominent parts of the packaging.
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Activity
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Chinese Beer Bottle Designs
Chinese Beer Bottle Designs
These Limited-Edition Tsingtao Bottles Celebrated the Year of the Goat
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26
Celebratory Dessert Packaging
Celebratory Dessert Packaging
These TRT Health Moon Cake Boxes Feature Symbols of Luck and Fortune
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25
Zodiac Pastry Packaging
Zodiac Pastry Packaging
E-g-sain's Golden Horse Boxes Celebrate the 2014 Year of the Horse
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24
Elegant Fruit Enzyme Packaging
Elegant Fruit Enzyme Packaging
This Compound Fruit Enzyme Packaging is Inspired by Nature
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23
Symbolic Remedy Packaging
Symbolic Remedy Packaging
Shen Fu Ren's Ginseng Products Feature a Minimalist Brand Identity
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22
Ethnic Motif Marketing
Ethnic Motif Marketing
Patterned Rice Packaging Visually Indicates Products' Geographic Origins
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21
Panda Tea Boxes
Panda Tea Boxes
The Toronto Zoo's Promotional Gift Boxes Encourage Toasting to the New Pandas
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20
Royal-Inspired Tea Branding
Royal-Inspired Tea Branding
Imperial Tea Used Chinese Crowns for its Latest Look
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19
Balanced Yin-Yang Bottles
Balanced Yin-Yang Bottles
Origin's Yin Yang Bottle Design is All About Harmonious Opposites
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18
Ancient Tea Packaging Designs
Ancient Tea Packaging Designs
The Origin Chrysanthemum Tea Bottle Features Vibrant Chinese Imagery
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17
Animalistic Tea Branding
Animalistic Tea Branding
Dianelle Kroll Designs Packaging Drawing from Chinese and Polish Culture
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16
Aquatic Grain Carriers
Aquatic Grain Carriers
Fishy Rice Packaging is Practical, Emblematic and Beautiful
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15
Understated Pastry Branding
Understated Pastry Branding
The Time Cake Packaging Concept Embodies Subtle Elegance
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14
Expanding Grain Packaging
Expanding Grain Packaging
Trader Joe's Rice Container Concepts are Boldly Branded and Boxed
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13
Painted Porcelain Packaging
Painted Porcelain Packaging
Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China
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12
Wild Fruit Juice Branding
Wild Fruit Juice Branding
This Chinese Beverage Packaging Design Features a Reference to Its Name
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11
Whimsical Bakery Bags
Whimsical Bakery Bags
Salico Pastries Packaging is as Playful as its Contents are Sweet
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10
Chinese Folktale Tea Packaging
Chinese Folktale Tea Packaging
The Zhu Ge Tea Leaves Packaging is Inspired by Folklore
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9
Chinese Food-Inspired Boxes
Chinese Food-Inspired Boxes
The Hot Dang Branding Design is a Packaging Full of Surprises
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8
Circle-Based Bottle Branding
Circle-Based Bottle Branding
9 Suns Wine Packaging Appropriates Myth for Magnificent Merchandizing
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7
Eastern Whisky Branding
Eastern Whisky Branding
The Johnnie Walker China Bottle Marries The Past with the Present
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6
Contemporary Tea Branding
Contemporary Tea Branding
Konrad Sybilski's Any Tea Packaging is Matte Black and Vibrantly Hued
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5
Elegant Apothecary Branding
Elegant Apothecary Branding
Reorient Tonic Packaging Looks for Inspiration from Old East
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4
Amazing Animalistic Labels
Amazing Animalistic Labels
The Chinese Zodiac Wine Labels are for Star Gazers and Animal Lovers
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3
Masquerading Food Merchandizing
Masquerading Food Merchandizing
A Bigger Harvest Packaging Dresses Fruits Up as Vegetables
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2
Modular Tea Gift Boxes
Modular Tea Gift Boxes
Ken Lo's Tea Packaging Design is Modular and Patchwork-Like
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1
Tied Eco Takeaway
Tied Eco Takeaway
Take-Out Packaging by JoAnn Arello Contains All Food, Condiments and Cutlery
<