Vitis Vinifera Wine Branding Assumes the Aesthetic Elegance of China

 - Dec 13, 2012
References: brandsession & packagingoftheworld
It's usually in the shape of the vessel and the graphics on the label that set one brand of vino apart from the others. In the case of Vitis Vinifera wine packaging, the familiar silhouette of the fruit-derived drink was kept but the treatment of the entire glass surface is demonstrably different.

Roberto Quiñones from the Brand Session studio teamed up with talented watercolor painter Luis Alvarez to produce a truly exquisite visual identity. A smooth and white opaque backdrop primed the canvas for a beautiful blue illustration of ornately arranged grape vines.

Vitis Vinifera wine packaging might remind the consumer of two things. The first is the grace of decorative antique tea sets and the second is of vintage pharmacy jars. The first alludes to timeless quality and the second references the chemist owners who maintain the Spanish vineyard.