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33 Examples of Artist-Designed Packaging

From Pop Art Bottle Campaigns to Orange Blossom Branding

— October 17, 2014 — Marketing
This collection of artist-designed packaging shows just how refreshing it is to see traditional branding spun on its head. While some companies have decided to incorporate such artistic input on a more permanent basis, others have decided to release special editions of their product to inspire people, especially avid fans, to collect them. Artist-designed packaging is a great way to inspire commitment and loyalty in a way that is rewarding to both parties.

In one case, Perrier released a set of bottles that boast the famous work of Andy Warhol. Another example of artist-designed packaging involves a collaboration between B&O PLAY x Pepsi for a headphone line. They tapped six street artists from around the world to design the packaging for these limited edition headphones. Artist-designed packaging often goes hand-in-hand with special opportunities.
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33
Floral Booze Branding
Floral Booze Branding
The Perrier-Jouet X Makoto Azuma Project Results in Artistic Designs
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32
Nursery Rhyme Beer Branding
Nursery Rhyme Beer Branding
The Barcelona Beer Company Uses the Three Little Pigs as Its Mascots
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31
Sumptuous Splattered Packaging
Sumptuous Splattered Packaging
Damien Hirst Designs a Very Special Label for a Unique Liquor
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30
Street Art-Inspired Headphones
Street Art-Inspired Headphones
The B&O PLAY x Pepsi Capsule Collection is Stylish and Funky
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29
Comic-Style Cereal Packaging
Comic-Style Cereal Packaging
General Mills' Monster Cereals Get Makeovers from DC Comic Artists
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28
Sporty Street Art Cans
Sporty Street Art Cans
These Special Edition Coca-Cola World Cup Cans Pay Tribute to Brazil
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27
Hip-Hop Soda Labels
Hip-Hop Soda Labels
These Limited-Edition Sprite Cans Will Feature Hip-Hop Lyrics
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26
Elegant Feral Repackaging
Elegant Feral Repackaging
Pepsi Commissioned Vern Yip to Stylize the New Diet Pepsi Can
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25
Ranch-Inspired Beer Branding
Ranch-Inspired Beer Branding
Posen Beer by Diana Goldberg Takes Cues from One Person's Heritage
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24
Modern Art Makeup Lines
Modern Art Makeup Lines
The MAC x BollyDoll Collection is Designed by Artist Amrita Sen
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23
Orange Blossom Branding
Orange Blossom Branding
NADÈGE's Artist Packaging Series Showcases Different Canadian Artists
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22
Traditional Wood-Etching Labels
Traditional Wood-Etching Labels
123 Tequila Bottles Pay Homage to the Origins of the Beverage
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21
Pooch-Saving Health Drinks
Pooch-Saving Health Drinks
The ‘KOMBUCHADOG’ Drink Helps Rescue Dogs Find Homes
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20
Sunny Landscape Packaging
Sunny Landscape Packaging
The Golden Road Brewing Branding Makes You Long for California
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19
Tattoo-Etched Tequila Bottles
Tattoo-Etched Tequila Bottles
2011 Reserva De La Familia is Adorned With Alternative Art
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18
Painterly Drink Packaging
Painterly Drink Packaging
Energy Drink Water Bottles Exude an Air of Value Surrounding the Product
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17
Daydream-Inspired Beer Labels
Daydream-Inspired Beer Labels
The Psychedelic Beer Bottle Designs by Karl Grandin are Eye-Popping
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16
Surreal Carnival Vodka Branding
Surreal Carnival Vodka Branding
Let Your Imagination Run Wild with the New Absolut Design
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15
Workbench-Branded Fragrances
Workbench-Branded Fragrances
Greg Lauren Cologne Packaging Bears the Messy Mark of its Maker
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14
Pop Art Bottle Campaigns
Pop Art Bottle Campaigns
Perrier’s Andy Warhol Designs are Sure to Entice Fans
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13
Abstract Logo Mash-Ups
Abstract Logo Mash-Ups
These Jorge Oswaldo Designs Reconstruct Famous Brand Logos
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12
Graffiti Fragrance Branding
Graffiti Fragrance Branding
Calvin Klein One Shock Street Edition Bottles are Youthfully Artistic
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11
Splattered Beverage Branding
Splattered Beverage Branding
Olvi Cider Sports a Stark Bottle Adorned with Vibrant Illustrations
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10
Vintage Tattooed Scotch Packaging
Vintage Tattooed Scotch Packaging
The New Limited Edition J&B Scotch Whiskey Pays Homage to Ink
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9
Botanist Confectionary Branding
Botanist Confectionary Branding
Schwarz Wald Chocolate Packaging Alludes to Attentive Creation
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8
Artsy Makeup Merchandizing
Artsy Makeup Merchandizing
Laqa & Co. Packaging Celebrates the Creativity of Painting One's Face
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7
Ludicrous Luchador Liquor Bottles
Ludicrous Luchador Liquor Bottles
1800 Tequila Essential Artists Embrace Mexican Wrestling Culture
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6
Roughly Drawn Labels
Roughly Drawn Labels
Vins de Pedra Wine Packaging Expresses the Innate Art of the Beverage
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5
Art-Noveau Liquor Labels
Art-Noveau Liquor Labels
These Jameson Whiskey Labels were Designed by Artist David Smith
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4
Artistic Beverage Branding
Artistic Beverage Branding
Malaga Conarte Wine Packaging Was Inspired by the Artist's Palette
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3
Street Art Sauvignons
Street Art Sauvignons
The Piece Wine Packaging Dresses Premium Drinks for a Youthful Demographic
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2
Fauvist Beverage Branding
Fauvist Beverage Branding
Francis Coppola Reserve Packaging Channels Henri Matisse
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1
Art Deco Alcohol Bottles
Art Deco Alcohol Bottles
Thorleifur Gunnar Gislason is One of 10 Designers for Thorsteinn Beer
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