These intricately detailed whiskey labels have been exclusively designed by artist David Smith. The commemorative label was commissioned by the popular Irish whiskey brand to mark St. Patrick’s Day 2013.
Smith, who usually works in the medium of glass design, outdid himself with his beautifully detailed, art nouveau design. The talented artist said he wanted to create an image reminiscent of the art common to mirrors in traditional Irish pubs. The stunning Celtic label design encourages people to "embrace their Irish spirit" in celebration of St Patty’s Day. By commissioning artists to work with their brand, companies can get an authentic piece of branding which compliments their aesthetic and values perfectly. This inherently Irish design is sure to be displayed in bars and homes long after its contents are gone.
Photo Credits: designboom, davidadriansmith
Key Themes Behind This Trend
- Artist-commissioned Branding
- By commissioning talented artists to design product elements, brands can create authentic pieces of branding which are sure to leave lasting impressions.
- Intricate Label Design
- The demand for intricate label designs is increasing as consumers look for visually appealing packaging options.
- Nostalgic Packaging
- Consumers are drawn to visually nostalgic packaging which reminds them of traditional cultural elements.
Where This Applies
- Alcohol Industry
- Alcohol brands can commission artists to design bespoke packaging which aligns with their brand values and aesthetic.
- Design Industry
- Designers specializing in bespoke packaging designs are in high demand, as companies look for unique and visually appealing ways to market their products.
- Retail Industry
- The demand for visually appealing packaging is increasing and brands in the retail industry can take advantage by incorporating unique brand elements into their packaging design.
