Once a brand has established a tangible relationship with consumers, there are endless ways to play on that connection in ways that still champion nostalgia for the brand, whether this comes in the form of customizable logos that can be shared or experiential activations.
For a previous Halloween season, KFC Australia memorably decorated the country's drive-thru menu signs so that the Colonel appeared as a zombie. Another favorite example is Coca-Cola's use of the classic swish in the brand's logo as inspiration for the shape of a free skateboarding ramp set up in Brazil. In both cases, the consumer recognizes the brand's emblem and experiences it in a fun, playful way, a connotation that will stay with them the next time they are selecting between fast food or soda options.
By playing on the trusted nature of the logo, a brand is capitalizing on the chance to create new experiences with the consumer that they will come to remember positively.
From Customizable Logos to Free Branded Wrapping Paper
Apple's World AIDS Day Campaign Involves Turning Their Iconic Symbol Red
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
Whiskey Barrel Drum Machines
The Jack Daniels Drum is Made of a Former Whiskey Barrel
7up's Art Bus Features a Knit Installation by Magda Sayeg
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
Design Studio Brews
Megalo Beer is a Clever Promotional Item from Megalo Design
Personalized Brand Logos
Airbnb Lets You Make a Customized Logo by Remixing Its New 'Belo'
Undead Brand Logos
KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
Vibrantly Striped Heritage Kicks
Jack Purcell Converse Shoes Get a Hudson's Bay Remix
Digitally Projected Football Fields
Nike Spain Brings a Digital Sports Field to the Streets
Earthy Stadium Gifts
PAOK FC's Fan Merchandise Gifts a Piece of the Toumba Stadium
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit