As part of their effort to support (RED), Apple's World AIDS Day campaign involved turning their iconic logo bright red. Captured by Mashable's Jenni Ryall, the enormous brand symbol at Apple's flagship store in Sydney went red on December 1 to support and raise awareness for World AIDS Day. For a full 24 hours, the logo will remain red as other select store locations around the globe will also go red.
This is just one part of Apple's World AIDS Day campaign. A portion of the proceeds from every product sold will support (RED) in an effort. Until December 7th, 100% of proceeds from (PRODUCT)RED apps or in-app purchases will go to their Global Fund to fight AIDS. Other (PRODUCT)RED merchandise will be available throughout the year as well.