In order to create meaningful fan merchandise that would also bring modernity to the PAOK Football Club, the brand created a unique gift for its football fans.
Rather than giving out a t-shirt, waterbottles or some other typical sports accessory, PAOK FC found a way to gift its fans an actual piece of the stadium. Using plexiglass containers, pieces of the Toumba stadium were shown in cross-section, revealing both dirt and grass. On top of this, the brand also showed off its new logo. As well as serving as a great gift to receive in the mail, the clear box also makes a great piece of sports memorabilia to display in the home, especially since it has such a history and a story to it.
Earthy Stadium Gifts
More Stats +/-
Sleek Jersey Packaging
Sports Car Collaboration Sneakers
Kicky Beverage Cans
Athletic Art Advertising Blogs
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.