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32 Unexpected Brand Collaborations

From Yogi Lifestyle Beers to Artist-Inspired Adult Toys

— December 31, 2015 — Marketing
As brands aim to create meaningful limited edition collections, many notable unexpected brand collaborations have emerged that highlight the unique opportunity for surprising consumers. Such brand partnerships often serve as an ample opportunity for either brand to educate the other's fan base on their product offering.

One winning example of an unexpected brand collaboration is the Curiosity Lager, a limited edition craft beer created for Vancouver-based lululemon by the local team Stanley Park Brewing. While one may not at first associate beer with yoga, the collaboration honed in on a particular subset of fans and gave them an exclusive, meaningful experience with the product.

A gainful opportunity for both brands involved, unexpected brand collaborations help marketers create organic buzz around a product while forcing two fan bases to crossover.
6.9
Score
Popularity
Activity
Freshness
32
Cereal-Covered Donut Holes (UPDATE)
Cereal-Covered Donut Holes (UPDATE)
Taco Bell is Making Their Cap'N Crunch Cereal Treat Official
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31
Hybrid Burger Collaborations
Hybrid Burger Collaborations
The 'McWhopper' Offers a Truce Between McDonald’s & Burger King
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30
Comedian-Themed Coffees
Comedian-Themed Coffees
This Promotional Drink Features a Portrait of Stephen Colbert
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29
Rockstar Camera Collaborations
Rockstar Camera Collaborations
This Leica Lenny Kravitz Edition is Made from Raw Brass
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28
Dessert-Themed Skateboard Decks
Dessert-Themed Skateboard Decks
These Boards by Emilio Pucci Boast Colorful and Abstract Patterns
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27
Co-Branded Couture Sneakers
Co-Branded Couture Sneakers
The Missoni x Converse Fall Sneakers Blend Elegant and Urban Styles
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26
Celebrity-Endorsed Suede Sneakers
Celebrity-Endorsed Suede Sneakers
These Stylish Kicks Feature a Textured Creeper Sole
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25
Holiday Clothing Donation Campaigns
Holiday Clothing Donation Campaigns
This Brand is Helping Consumers Donate Used Clothes and Shoes
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24
Graffiti Skincare Tools
Graffiti Skincare Tools
This Limited Edition Clarisonic Collection Pays Tribute to Keith Haring
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23
Creative Crowdsourced Rebrands
Creative Crowdsourced Rebrands
The New K-Swiss x Diplo Campaign is Seeking Creative Minds
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22
Pharmacy Delivery Partnerships
Pharmacy Delivery Partnerships
Walgreens Wades into the Sharing Economy Application TaskRabbit
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21
Collaborative Sports Beers
Collaborative Sports Beers
Combining Beer and Sports, Widmer Hefe Represents the Portland Timbers
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20
Football-Themed Candies
Football-Themed Candies
Skittles' Seattle Mix Honors Seahawk Marshawn Lynch's Favorite Treat
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19
Co-Branded Bicycle Collections
Co-Branded Bicycle Collections
The Ted Baker x Quella Collection is Fit for Stylish Millennials
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18
Triple-Branded Urban Boots
Triple-Branded Urban Boots
The COMME des GARCONS x Supreme x Timberlands are Waterproof
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17
Blanket-Themed Shoes
Blanket-Themed Shoes
These Mens Converse are Inspired by the Classic Hudson's Bay Striped Blanket
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16
Kicky Beverage Cans
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
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15
Canadian Rapper Fashions
Canadian Rapper Fashions
This OVO x Roots Canada October Varsity Jacket is a Limited Release
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14
Paint-Splattered Kicks
Paint-Splattered Kicks
The Naked x Reebok Ventilator Collaboration Celebrates Its 25th Birthday
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13
Stylish Cycling Gear
Stylish Cycling Gear
The Colette X Coq Sportif Collaboration Collection Hits Stores in July
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12
Co-Branded Designer Headphones
Co-Branded Designer Headphones
Proenza Schouler x Master & Dynamic Promote Audio Luxury
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11
Co-Branded Couture Scooters
Co-Branded Couture Scooters
The Vespa 946 Emporio Armani Scooter Celebrates Armani and Piaggio
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10
Street Fashion Macarons
Street Fashion Macarons
The Maison Pierre Marcolini x Kitsuné Features an Elongated Fox-Like Box
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9
Retail Concept Sneaker Designs
Retail Concept Sneaker Designs
The colette x ASICS Collaboration Presents an Impressive Pair
<
8
Yogi Lifestyle Beers
Yogi Lifestyle Beers
Lululemon Brings Together Yoga and Beer with Its Co-Branded Curiosity Lager
<
7
Luxe Designer Desserts
Luxe Designer Desserts
Fauchon's Decadent Eclair Boasts Givenchy's Branding
<
6
Fruity Sneaker Collaborations
Fruity Sneaker Collaborations
The Keds and eos' Collection Shares Shoes and Lip Balms
<
5
Fast Food Capsule Collections
Fast Food Capsule Collections
The McDonalds x Colette Collaboration Features Posters and Tote Bags
<
4
In-Flight Streaming Launches
In-Flight Streaming Launches
The Amazon on JetBlue Pop-Up Showcases the New In-Flight Media
<
3
Co-Branded Car Promotions
Co-Branded Car Promotions
Uber & BMW are Teaming Up to Provide Free Rides in the New 2016 7 Series
<
2
Co-Branded Grooming Events
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
<
1
Heart-Covered Cans
Heart-Covered Cans
Coca-Cola x PLAY Comme Des Garcons Present a Bold Redesign
<