Italian fashion label Emilio Pucci released this collection of artful skateboards featuring Italian desserts and pastries. Each skateboard deck features colorful shapes and patterns that resemble candies, ice cream cones and even pastas of Italy.
The patterns intertwine with one another to show a kaleidoscopic piece of artwork on each wooden deck. The collection of seven boards were crafted in a limited edition series. The series consists of two distinct types, the first of which is the street style skateboard called ‘Dolce Vita Aldente.’ The second style, which is a smaller board is an adaptation of an old-school cruiser style.
All of these Italian dessert-themed skateboards are made with specially selected hardwood and boast printed elements. The decorative skateboards feature a printing “technique that guarantees optimum photo quality, scratch resistance, durability and surface smoothness.”
Photo Credits: designboom, home.emiliopucci
What's Driving This Trend
- Artful Skateboard Decks
- Fashion and Skateboarding industries may collaborate to create limited edition skateboard decks that depict artful patterns in order to attract skateboarders who not only enjoy the sport but also appreciate the artistic aspect of the decks.
- Dessert-inspired Fashion Collections
- Fashion industry can use popular desserts from around the world as inspiration to create new lines of fashionable wear that can be popular among a niche group of consumers.
- Luxury Customized Skateboards
- Skateboard manufacturers may consider offering customized decks that feature personalized designs and patterns to attract consumers who wish to own a unique and luxurious skateboard.
Who This Affects Most
- Fashion
- Fashion industry can adopt the idea of designing skateboard decks that are artful and trendy to attract consumers who are interested in both fashion and skateboarding.
- Skateboarding
- Skateboard manufacturers and retailers can target a niche group of skateboarders who have an appreciation for artistic and colorful decks.
- Printing
- Printing companies can target the luxury skateboard industry by offering high-quality printing techniques that guarantee optimum photo quality, scratch resistance, durability and surface smoothness.
