In a curious convergence of big business and the sharing economy, American pharmacy chain Walgreens recently partnered with TaskRabbit, a platform that outsources everyday errands. The unique partnership will see the delivery of over-the-counter drugs from Walgreens in the 19 cities in which TaskRabbit is currently operating.
In this case, the customer would pay the TaskRabbit runner's fees as well as 20% for using the application. Interested individuals can download the TaskRabbit app at Walgreens' website and can then schedule deliveries in-app.
This highly useful and convenient collaboration is a great example of established brands using existing sharing companies to add value to their own customer experience. A useful and forward-thinking solution to serving customers when they need it most, the Walgreens and TaskRabbit partnership is sure to inspire others just like it.
Key Themes Behind This Trend
- Pharmacy Delivery Partnerships
- Disruptive innovation opportunity: Exploring partnerships with sharing economy platforms to enhance delivery services and customer experience in the pharmacy industry.
- Sharing Economy Integration
- Disruptive innovation opportunity: Collaborating with established brands to leverage their customer base and enhance the offerings of sharing economy platforms.
- In-app Service Scheduling
- Disruptive innovation opportunity: Developing user-friendly applications that allow customers to schedule deliveries and services within a single platform.
Where This Applies
- Pharmacy
- Disruptive innovation opportunity: Exploring partnerships with sharing economy platforms to enhance delivery services and customer experience in the pharmacy industry.
- Sharing Economy
- Disruptive innovation opportunity: Collaborating with established brands to leverage their customer base and enhance the offerings of sharing economy platforms.
- Technology
- Disruptive innovation opportunity: Developing user-friendly applications that allow customers to schedule deliveries and services within a single platform.
