Taking inspiration from the vibrant color of lip balms, the Keds x eos sneaker collaboration will feature sneakers in brightly fruity hues. Keds found inspiration for this partnership with the response to a picture that was posted on Instagram featuring both branded products. Keds' president Chris Lindner describes: "This is just the type of fun and fashionable surprise we love to offer. We know our girl can't live without eos lip balms, so we're excited to give her a new way to experience two of her favorite brands."
With nice spring and summer weather approaching, essentials for the summer are definitely some good footwear and a balm to keep lips hydrated. As well as borrowing inspiration from the color of eos' spherical containers, the Keds x eos collaboration will also include an Acai, Passion Fruit or Pomegranate Raspberry Smooth Sphere Lip Balm in the shoe box.
Key Themes Behind This Trend
- Fruity Collaborations
- Collaborations between unexpected industries can generate new designs for products that appeal to consumers who value creativity and innovation.
- Branded Surprise Pairings
- Brands can make the most out of accidental organic exposure of their products when they make unexpected pairings, which can result in new and exciting products for consumers.
- Complementary Product Bundles
- Companies can generate sales and maximize the value of their products by including complementary, non-traditional products in product bundles for consumers.
Where This Applies
- Fashion Industry
- Fashion brands can collaborate with beauty brands to create new and unique products that appeal to consumers who prioritize personal style and self-expression.
- Beauty Industry
- Beauty brands can collaborate with fashion brands to sell complementary products to consumers who want an all-in-one, convenient shopping experience.
- Retail Industry
- Retailers can bundle complementary items, like sneakers and lip balm, together to create value for consumers and increase overall sales revenue.
