Taking inspiration from the vibrant color of lip balms, the Keds x eos sneaker collaboration will feature sneakers in brightly fruity hues. Keds found inspiration for this partnership with the response to a picture that was posted on Instagram featuring both branded products. Keds' president Chris Lindner describes: "This is just the type of fun and fashionable surprise we love to offer. We know our girl can't live without eos lip balms, so we're excited to give her a new way to experience two of her favorite brands."
With nice spring and summer weather approaching, essentials for the summer are definitely some good footwear and a balm to keep lips hydrated. As well as borrowing inspiration from the color of eos' spherical containers, the Keds x eos collaboration will also include an Acai, Passion Fruit or Pomegranate Raspberry Smooth Sphere Lip Balm in the shoe box.