The colette x ASICS Collaboration Presents an Impressive Pair
Rebecca Byers — June 23, 2015 — Fashion
References: freshnessmag
A product of collaboration between the athletic gear producer and Parisian retail concept shop, the colette x ASICS Gel Lyte III sneakers are a visually stimulating special edition of the versatile kicks. Featuring ASICS, colette and Gel Lyte III logos, the kicks are a dizzying delight of blue and white that are covered in polka dots.
A celebration of ASICS' 25th anniversary, the shoes feature the Gel Lyte III silhouette and the iconic colette shade of blue. The colette x ASICS Gel Lyte III sneakers will be available for purchase after the launch on June 27, 2015.
The unique colette x ASICS Gel Lyte III kicks signal an innovative co-branding concept employed by athletic shoe producers and cult retail brands. Recently, Reebok partnered with Copenhagen female only sneakers shop Naked to create a pair of stylish Ventilators.
A celebration of ASICS' 25th anniversary, the shoes feature the Gel Lyte III silhouette and the iconic colette shade of blue. The colette x ASICS Gel Lyte III sneakers will be available for purchase after the launch on June 27, 2015.
The unique colette x ASICS Gel Lyte III kicks signal an innovative co-branding concept employed by athletic shoe producers and cult retail brands. Recently, Reebok partnered with Copenhagen female only sneakers shop Naked to create a pair of stylish Ventilators.
Trend Themes
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Co-branding Concepts — The collaboration trend between athletic shoe producers and retail brands presents opportunities for innovative co-branding concepts.
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Special Edition Sneakers — The demand for visually stimulating and limited edition sneakers is on the rise, creating opportunities for special edition releases.
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Cult Retail Collaborations — The trend of athletic shoe producers teaming up with cult retail brands showcases the potential for disruptive collaborations in the retail industry.
Industry Implications
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Athletic Footwear — The collaboration trend between athletic shoe producers and retail brands presents opportunities for innovation in the athletic footwear industry.
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Retail — The rise of special edition and co-branded sneakers highlights the potential for disruptive trends in the retail industry.
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Fashion — The demand for visually stimulating and limited edition sneakers creates opportunities for innovative fashion collaborations.
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