Dynamic Aqua-Tonal Joint Footwear

KENZO Joins ASICS with the GEL-Kayano 20 Sneaker Model

KENZO is the latest fashion imprint to work in collaboration with ASICS as the duo presents a new iteration of the GEL-Kayano 20 sneaker model for the season. There are three variations of the footwear -- two of these are defined by its bold colorway palette, adorned with rainbow tones and the signature tiger stripes.

The third and final option takes on a more muted look with calm palettes of white and grey paneling across one another and then detailed with neutral animal patterns. The aforementioned animal motifs are a big part of KENZO's design language, especially the tiger and elephant. The collaborative shoes highlight bright tones of Multi White, Glacier Grey, and Digital Aqua black to make a statement.

Image Credit: ASICS

Bold Colorway Palette
The GEL-Kayano 20 sneaker models offer bold colorway palettes, adorned with rainbow tones and signature tiger stripes.
Muted Look
One variation of the GEL-Kayano 20 sneaker model features a more muted look with calm palettes of white and grey paneling.
Animal Motifs
KENZO's collaboration with ASICS highlights the brand's design language with the use of animal motifs, particularly the tiger and elephant.

Where This Applies

Fashion
The collaboration between KENZO and ASICS in the creation of the GEL-Kayano 20 sneaker models brings innovative designs to the fashion industry.
Sportswear
The GEL-Kayano 20 sneaker models by KENZO and ASICS present a unique fusion of fashion and sportswear, catering to athletic consumers seeking stylish footwear options.
Footwear
The joint efforts of KENZO and ASICS in creating the GEL-Kayano 20 sneakers introduce disruptive innovations to the footwear industry with their bold color palettes and animal motifs.
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7.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 96%
Activity 96%
Freshness 23%