UNAFFECTED is no stranger to working with ASICS and the latest to come from the Korean outdoor imprint is a pair of ASICS Gel-Kayano 20 shoes. It has previously reimagined the Gel-Kayano 14 and similar to that project, the Gel-Kayano 20 turns a retro running model into a technical rugged silhouette.
Prepared for the terrains of outdoor environments, UNAFFECTED has kicked up the technical aspects with a new look. Showcased as a part of the brand's Fall/Winter 2024 show in Seoul, it was displayed with weatherized puffer jackets, knits, and more. The three-part capsule is comprised of the trail-inspired Gel-Kayano 20 with details drawn from last year's project. This features glossy leather overlays and toggle lacing systems.
Image Credit: UNAFFECTED
Why This Trend Is Growing
- Tech-infused Sneaker Designs
- The integration of technical elements in sneakers exemplifies a shift towards functionally advanced and aesthetically versatile footwear.
- Retro Revival in Footwear
- Revamping classic models like the Gel-Kayano 20 aligns with the trend of merging nostalgia with modern technology.
- Weatherized Fashion Integration
- Incorporating weather-resistant materials into sneakers highlights a growing focus on all-season, multi-terrain usable fashion items.
Industries Being Reshaped
- Outdoor Apparel
- An increased focus on technically advanced outdoor wear is reflected in the partnership between footwear brands and outdoor imprints.
- Athletic Footwear
- Collaborations that bring technical and aesthetic innovations to traditional running shoes point to evolving standards in athletic footwear.
- Fashion-tech
- The blending of high-performance materials with contemporary fashion indicates a disruptive movement within the fashion-tech industry.
