Velcro-Enclosed Lifestyle Sneakers

ASICS and HAL STUDIOS Remixes the Gel-Kayano 20

ASICS and HAL STUDIOS remix the classic Gel-Kayano 20 running model, which originated from the early 2010s. It is now imagined with a velcro strap over the forefoot for a lifestyle look. The upper is made with a thick mesh material at the base foundation, giving it a breathable material.

The most notable part of the shoe is the three velcro straps that cover the top and also continue as a part of the ASICS branding on the side of the shoe. It is decorated with a contrasting touch with a line that runs through. Additionally, there is a new lace accent that is applied to the side of the shoe and two colorways were presented online on JohnBouquet's Instagram.

Image Credit: @johnbouquet

Velcro-enclosed Lifestyle Footwear
Opportunity for creating customizable and adaptable footwear designs with velcro straps for varied styling options.
Mesh-based Shoe Design
Exploring innovative ways to incorporate breathable mesh materials in footwear construction for enhanced comfort and ventilation.
Lace Accents in Footwear
Potential to introduce unique lace accents as distinctive design elements in shoes, offering a fresh aesthetic appeal.

Sectors Adopting This

Footwear Manufacturing
Incorporating velcro technology in shoe production processes to cater to consumer preferences for convenient and customizable footwear.
Textile and Material Innovation
Advancing material technologies to develop high-performance mesh fabrics that enhance breathability and comfort in various footwear applications.
Fashion and Design
Leveraging lace accents as a trend in footwear design to inspire creativity and unique style expression in the fashion industry.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 22%
Freshness 24%