Polka-Dotted Collaborative Sneakers

ASICS Joins Paperboy Paris on the GT-2160 Sneaker Model

ASICS works together with Paperboy Paris on a new iteration of the GT-2160 sneaker model. It is adorned in a silver and white tonal colorway palette. The sneaker gets a mesh material at the underlay base foundation before silver is overlaid on top for a crisp and bold look.

Other defining details include the white polka dot accents and the dots continue along the insole. Other details include the light pink lacing system that secures the wearer's foot in place over the forefoot section. It also features the additional grey set of shoelaces along the side when wearers prefer a more muted look. There has yet to be an official launch date set in place but will be dropping sometime in 2024.

Image Credit: ASICS

Collaborative Sneaker Design
Disruptive innovation opportunity: Brands can partner with designers to create unique and exclusive sneaker designs.
Tonal Colorway Palette
Disruptive innovation opportunity: Developing new color palettes can differentiate products and attract consumers.
Polka Dot Accents
Disruptive innovation opportunity: Integrating unique patterns and prints can add visual interest to sneakers and apparel.

Industries Being Reshaped

Footwear
Disruptive innovation opportunity: Implementing innovative materials and designs in footwear can drive brand differentiation and consumer interest.
Fashion and Design
Disruptive innovation opportunity: Exploring collaborations between fashion brands and designers can offer new and exciting products to consumers.
Sports and Athleisure
Disruptive innovation opportunity: Incorporating fashion-forward designs and aesthetics into performance sportswear can cater to the growing demand for stylish activewear.
SCORE
5.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 72%
Freshness 23%