Stumptown Coffee recently teamed up with comedian Stephen Colbert to produce a cheeky promotional drink. While many celebrities have turned to endorsements as a means of promoting their work, this clever stunt comes with a refreshing twist.
To celebrate the premiere of 'The Late Show With Stephen Colbert,' Stumptown Coffee will hand out of a limited-edition cold brew adorned with Colbert's portrait. The 'Col’Brew' coffees not only feature a picture of the talented comedian, but also information about the new show. The promotional drink will only be available on September 8th, which is the date of the show's premiere.
While the collaboration may seem unusual, it is not the first time Colbert has teamed up with a food or beverage brand. The late-night funnyman has previously endorsed products such as Kraft's Wheat Thins and a variety of Ben & Jerry’s ice cream.
What's Driving This Trend
- Celebrity Collaborations
- Opportunities for businesses to partner with celebrities for unique and attention-grabbing promotional campaigns.
- Limited-edition Products
- Creating exclusive and time-limited products to generate buzz and interest among consumers.
- Clever Branding Stunts
- Using creative and playful marketing tactics to engage consumers and create a memorable brand experience.
Who This Affects Most
- Beverage
- Collaborating with celebrities to create special edition beverages that attract consumer attention and drive sales.
- Food
- Partnering with well-known personalities to promote food products in unique and unconventional ways.
- Entertainment
- Exploring collaborations between entertainment brands and food/beverage companies to create cross-promotional opportunities.
