Around World Cup time, there are so many sports, fashion, food and alcohol brands that jump at the chance to produce special products and packacing, just as Jim Beam did with its limited World Cup drink cans.
The special edition Jim Beam & Cola cans were developed in collaboration with beverage can manufacturer Rexam, resulting in cans that celebrate the sport and the colors of Germany. Making use of Rexam's innovative Editions technology, four different designs were created, each featuring a soccer player in a different pose with bold sports talk phrases on top.
With the 2014 Brazil World Cup now ongoing, the cans are now available in Germany. Each special can also contains a special 'Collect and Win' tab, which is even more incentive to collect the special World Cup packaging.